Real estate social media marketing is one of the most powerful tools available to real estate agents today. It’s how people discover homes, connect with agents, and decide who they want to trust with their next big move.

If you're a Realtor and you're not using social media to its full potential, you're missing out on quality leads that could change your business. The good news? It’s easier than you think to start. Let’s talk about what works—and how to get more real estate leads online.

Real Estate Social Media Marketing

Most people scroll through social media every day without even thinking about it. That’s your opportunity. Social media lets you show up where people are already looking.

You're not just selling homes. You're building trust. You’re showing people who you are and how you work. And when they feel like they know you, they’re much more likely to choose you.

This is why real estate social media marketing works so well:

It puts your name in front of more people.
It lets you talk directly to buyers and sellers.
It helps you build your personal brand.
It shows your listings in a visual, engaging way.

It creates real connections that lead to phone calls.

Best Platforms for Real Estate Agents

Let’s break down the top platforms and how you can use them to grow your business.

Facebook
Great for targeting older buyers and sellers. You can run ads that reach people by age, income, location—even interests like “first-time homebuyer.” Use Facebook Groups to connect with local communities. Share posts with home tips, new listings, and success stories.

Instagram
This is the visual playground. If you want to get noticed, this is where to shine. Focus on eye-catching images, behind-the-scenes stories, and personal videos. The best Instagram strategies for realtors include posting Reels, showing off homes in Stories, and sharing quick buyer tips.

LinkedIn
Perfect for building your network and connecting with professionals moving into your area. Post market updates, share educational content, and connect with lenders, builders, and business owners.

YouTube
Want to go deeper? YouTube is where buyers search for “best neighborhoods in [your city]” or “how to buy a house with low credit.” Video tours, how-to guides, and neighborhood reviews are perfect for this platform.

TikTok
Think TikTok is just for teens? Think again. It’s a goldmine for fast, fun content. Do a quick house tour. Share a funny real estate story. Show your personality. It’s one of the fastest ways to grow a following and reach younger buyers.

7 Smart Social Media Moves to Get More Real Estate Leads Online

You don’t need to go viral. You just need to show up with value, consistently. Here’s how:

1. Post With Purpose

Not every post needs to sell a home. Share what your clients care about: how to win in a bidding war, how much homes cost in your area, or what to fix before selling. That’s how you become the local expert.

2. Use Video (Even If You’re Camera-Shy)

Buyers and sellers want to know who they’re hiring. A video lets them see your face, hear your voice, and get a feel for what it’s like to work with you. Don’t overthink it. A walk-through of a home or a quick update from your car works just fine.

3. Mix Up Your Content

Share a little of everything: property photos, client wins, FAQs, home tips, and local events. Use fun posts to show personality and serious ones to build trust. People love variety.

4. Show, Don’t Just Tell

A testimonial is great. A video of your client hugging you after a closing is even better. A “just listed” post works. But a Reel showing the staging process or the first showing? That’s gold.

5. Be Consistent

The algorithm loves consistency. More importantly, your audience does too. Show up at least three times a week with helpful, local, real content. Set a reminder if you need to. Use tools like Buffer or Later to schedule posts ahead of time.

6. Engage With Your Followers

Comment back. Respond to DMs. Like other people’s posts. This is social media, after all. Being active builds relationships—and those turn into leads.

7. Build Your Brand

You are the brand. Not your brokerage. Share your story, your values, and your everyday life. That’s how people connect with you—and choose you over someone else.

What to Post If You’re Stuck

Here are a few tried-and-true post ideas:

“Day in the life” videos
Client testimonials
Quick buyer or seller tips
Local restaurant or coffee shop shoutouts
Before-and-after staging photos
Neighborhood spotlights
Market updates in plain language
Funny “real estate agent problems” clips

Each of these helps people know, like, and trust you.

The Best Instagram Strategies for Realtors

Instagram deserves its own section because it’s where many agents are winning. Want the best Instagram strategies for realtors? Here are five:

Post one Reel per week—home tours, tips, or just showing your personality.
Keep Stories active—share listings, daily life, behind the scenes.
Use location tags and hashtags like #justlisted or #firsttimehomebuyer.
Create a consistent look for your feed. Think colors, fonts, and vibe.
Be a real human. Post pictures of your dog, your coffee, your open house snacks.

Instagram is where people go to browse and dream. Make sure your content is part of their scroll.

When to Get Help

If social media feels overwhelming, that’s okay. You don’t have to do it all yourself. There are great tools and people who can help—from social media templates to full-service marketers. What matters most is that your content is consistent, real, and helpful.

You can also check out our guide: 5 Powerful Real Estate Marketing Strategies to Sell Homes Faster for even more lead generation ideas.

Final Thoughts

Real estate social media marketing isn’t about being perfect. It’s about being present. When you show up, give value, and build trust, leads come naturally. You don’t need to go viral. You just need to be visible.

Start small. Stay consistent. Show people who you are. Your next client might already be watching.

7 Real Estate Social Media Marketing Moves That Actually Get Leads