In today's real estate market, millennials comprise the largest home buyer group. With their unique tastes, preferences, and lifestyle choices, creating a market strategy that appeals to them is essential. This blog will discuss practical ways to target millennials in your real estate marketing efforts, including 3D rendering, architectural visualization, and how to improve sales.

Millennials are the largest generation in the US, born between 1981 and 1996. They are tech-savvy, environmentally conscious, and value experiences over material possessions. With a median age of 33, many millennials are now settling down and looking to purchase their first home. However, they have different priorities than previous generations when buying a home. They preferred open floor plans, outdoor spaces, energy efficiency, modern design, and more. See our list below for the details: 

Open floor plans: Millennials prefer homes with open spaces that allow for more natural light and a better flow between rooms. This layout also allows for more flexible use of space, making it easier to entertain guests or work from home.

Outdoor spaces: With a greater focus on experiences and entertaining, millennials often look for outdoor spaces, such as a backyard or balcony, where they can host gatherings and spend time with friends and family.

Energy efficiency: Sustainability and energy efficiency are important to millennials, and they often look for homes with green features, such as solar panels, energy-efficient appliances, and smart thermostats.

Modern design: Millennials prefer modern, sleek designs with clean lines and minimalist aesthetics. Those styles can include features such as concrete floors, industrial-style lighting, and stainless steel appliances.

Location: Millennials often prioritize walkability and proximity to urban amenities, such as restaurants, bars, and public transportation. They also tend to look for homes in neighborhoods with a sense of community and a diverse population.

The Importance of 3D Rendering and Architectural Visualization

Millennials are a visual generation, and they prefer to see what they are buying before making a purchase. According to Touchstone research, virtual reality garners a highly positive response from 58% of millennials. This information comes as no surprise, given that millennials are known for being early and avid adopters of technology. That's where 3D rendering and architectural visualization come in. These techniques allow real estate professionals to create lifelike, digital representations of properties. This technology can provide a virtual home tour, making it easier for buyers to visualize themselves living in the space.

Putting It All Together: Crafting a Market Strategy for Millennials

When creating a market strategy to appeal to millennials, keeping their unique preferences and priorities in mind is essential. By using 3D rendering and architectural visualization to showcase your listings, highlighting green features and experiences in the home, and having a strong online presence, you can attract more millennial homebuyers to your business.

To market to millennials effectively, realtors should consider the following tips:

Use social media: Millennials are active on social media, so having a strong online presence is important. Use platforms like Instagram and Facebook to showcase your listings and engage with potential buyers by responding to comments and messages.

Focus on experiences: Highlight the potential for creating experiences in the home, such as hosting dinner parties or outdoor gatherings. This can help millennials see themselves living in the space and making it their own.

Emphasize green features: With a greater focus on sustainability, millennials are often attracted to homes with green features. Highlight any eco-friendly upgrades or features that the property has to offer.

Utilize 3D rendering and virtual tours: As mentioned earlier, millennials are a visual generation and prefer to see what they are buying before making a purchase. Using 3D rendering and virtual tours can help them better understand the space and envision themselves living there.

By keeping these tips and preferences in mind, realtors can better market their listings to millennial homebuyers and stand out from their competitors.

To sum up, millennials are the largest group of homebuyers on the market today, and it's essential to target them effectively in your real estate marketing efforts. By understanding their unique priorities, using 3D rendering and architectural visualization to showcase properties, and highlighting green features and experiences in the home, you can improve your sales and attract more millennial homebuyers to your business. With these tips in mind, you'll be well on your way to creating an appealing market strategy for millennials.

Discover how realtors can appeal to millennial homebuyers with modern design, green features, and virtual tours. Improve sales today.

How to Create an Appealing Real Estate Market Strategy for Millennials 

The real estate market is highly competitive. In fact, according to the National Association of Realtors (NAR), there were approximately 1.5 million realtors in the United States in 2021, while in Canada, there were about 135,000 members in 2020 based on Canadian Real Estate Association (CREA) report.  These numbers are comparatively high compared to the number of active listings of existing homes which only amounted to 1.45 million active listings for sale based on a 2020 NAR report. The need for more homes for sale versus the number of realtors makes it challenging for realtors to source properties that would appeal most to homebuyers. Thus, they need strategies to make the properties they sell appealing to the market by differentiating  them from others (all other things constant–the location, interest rate, etc.) 

Ways for realtors to make the properties stand out 

In today's competitive real estate market, realtors must find ways to make the properties they sell stand out. In this article, we'll explore different ways for realtors to make the properties they sell appealing to potential buyers.

1. Highlight the Property's Best Features

Every property has unique features that make it stand out. Realtors need to identify these features and highlight them. For example, a property may have a beautiful view, a spacious yard, or a newly renovated kitchen. By highlighting these characteristics in the marketing materials of the property, real estate agents can generate curiosity among potential buyers.

Realtors can also use professional photography and videography to showcase the property's best features. High-quality images and videos can capture the essence of the property and help potential buyers envision themselves living there.

In cases where the property has outdated features, realtors can provide photorealistic 3D renders showcasing the property's potential. These renders can inspire home buyers to see the property's possibilities and consider performing renovations to achieve the look of the renders, ultimately appealing to their taste. 

Realtors can partner with 3D rendering companies to obtain more of these renders. One of those companies even offers realtors access to unlimited 3D renderings and other perks for a flat monthly rate. Subscribing to these services is an easy way for realtors to enjoy the benefits of 3D rendering without the hassle of finding a new provider every time they need a new rendering.

Staging is the process of setting up a property to look its best for potential buyers. This can include furniture placement, decor, and lighting. Staging can help potential buyers visualize themselves living in the space and connect them emotionally to the property.

Realtors can work with professional stagers to create a welcoming and inviting atmosphere in the property. This can be especially helpful for empty properties or outdated furniture and decor. Another option is virtual staging, which can be done through 3D render studios that offer virtual staging services. This type of staging can be very helpful, especially for realtors just starting their career in real estate, as it allows them to showcase a property's potential without needing physical staging.

Pricing is a crucial factor in the success of a property sale. Realtors must find the right balance between pricing the property to sell quickly and pricing it to maximize profits. A property priced too high may turn off potential buyers, while a property priced too low may leave money on the table.

Realtors can work with appraisers to determine the property's market value and set a competitive price. They can also monitor the market and adjust the price accordingly to attract potential buyers.

In conclusion, realtors must find creative ways to make the properties they sell stand out in the competitive real estate market. Highlighting the property's best features, staging the property, and setting a competitive price are all essential strategies for success. By implementing these strategies, realtors can attract potential buyers and close more deals, leading to a more successful career in real estate.

Highlighting unique property features, showcasing photorealistic renders, and implementing a strategic pricing plan can help realtors differentiate their listings and appeal to potential buyers.

Making Properties Appealing in the Highly Competitive Real Estate Market

The real estate market is constantly evolving and changing, especially after the Covid-19 pandemic. As a realtor, you must stay on top of the latest trends and technologies to attract and retain buyers in a competitive and uncertain environment. This article will explore key factors that will make your property listing stand out in 2023 and beyond and how you can leverage them to boost your sales and reputation.

According to experts' forecasts, a major trend expected in the real estate sector for 2023 is the widespread cutback on real estate technology costs due to rising inflation, increasing labor expenses, and the persistent uncertainty surrounding the supply chain. So even if the Bank of Canada maintained the interest at 4.5%, you still need to be smart and strategic about using technology to market your properties and communicate with your clients. 

Here are some tech trends you should consider adopting or enhancing in 2023:

Smart homes are quickly becoming the norm rather than the exception. According to a report by Statista, the global smart home market is expected to reach US$222.90bn by 2027, with an annual growth rate of 12.47%. Smart home technology can improve the comfort, convenience, security, and efficiency of your properties and reduce their environmental impact. For example, you can install smart thermostats, lighting, security systems, appliances, and voice assistants in your properties to make them more attractive and functional for buyers. You can also use smart home technology to monitor and control your properties remotely and collect data and insights on their performance and usage.

Co-living spaces are becoming more popular among millennials and Gen Zers who value affordability, flexibility, community, and sustainability. Co-living spaces are shared living arrangements where residents have private bedrooms but share common areas such as kitchens, bathrooms, living rooms, and amenities such as gyms, pools, coworking spaces, and social events. Co-living spaces can offer a unique selling point for your properties, as they can appeal to buyers looking for a more affordable and social lifestyle. You can also use co-living spaces to increase your occupancy rate and rental income by renting out individual rooms rather than entire units.

Another major factor influencing your property listing success in 2023 is sustainability and climate change. With climate change becoming an ever-increasing concern, many homebuyers are looking for environmentally friendly and energy-efficient properties that can reduce their carbon footprint and save them money on utility bills. According to a report by PwC, demand for sustainable homes is set to continue in 2023. Here are some of the ways you can make your properties more sustainable and appealing to eco-conscious buyers:

Green building materials are materials sourced from renewable or recycled sources, have low embodied energy or carbon emissions, have minimal impact on the environment during their lifecycle, and improve the indoor air quality and health of the occupants. For example, you can use bamboo flooring, cork insulation, recycled glass tiles, hempcrete walls, or solar panels in your properties to make them more green and durable.

Green design and architecture are design principles that optimize using natural resources such as light, air, water, and energy in buildings. For example, you can use passive solar design techniques such as orientation, shading, ventilation, and thermal mass to regulate the temperature and lighting of your properties without relying on mechanical systems. To connect the occupants and nature, you can also use biophilic design elements such as plants, water features, natural materials, and colors.

Social media platforms such as Facebook, Instagram, and Twitter are powerful tools for real estate marketing. By creating and sharing engaging content on these platforms, you can reach a wider audience and attract more potential buyers to your properties. Consider using high-quality photos and videos to showcase your properties, and use hashtags and location tags to make it easier for potential buyers to find your listings.

Virtual and augmented reality technologies are becoming increasingly popular in real estate. They allow potential buyers to virtually tour properties from the comfort of their own homes, saving time and money on travel. This is especially useful for out-of-town buyers or those who cannot physically visit a property. By offering virtual and augmented reality tours of your properties, you can provide a more immersive and engaging experience. If these technologies are too costly, you can consider using a rendering service that allows you to get unlimited 3D renders without paying too much. These 3D renders can provide a similar experience to virtual tours but more straightforwardly and cost-effectively.

These are just a few tech trends you should consider adopting or enhancing in 2023 to make your property listings stand out. By staying on top of the latest trends and technologies, you can attract more buyers and boost your sales in a competitive real estate market.

Stay ahead of the game in the ever-changing real estate market with our guide to the latest trends and technologies for 2023 and beyond. 

Learn how to leverage smart home technology, co-living spaces, and more to attract buyers and boost your sales.

How can I make my property listing stand out in 2023 and beyond?

What are the latest real estate techniques to improve sales in 2023? This question is normally asked by many agents and brokers as they prepare for the new year. The real estate market is constantly changing and evolving, as are the strategies and tools that can help you succeed in this competitive industry. In this article, we will explore four of the most effective and innovative real estate techniques that you can use to boost your sales in 2023. We will also provide relevant and applicable year-to-date statistics from the U.S. or Canada to support our claims. Whether you are a seasoned professional or a newcomer, these techniques will help you stand out and attract more clients and referrals.

One of the latest real estate techniques to improve sales in 2023 is to leverage 3D rendering technology. 3D rendering is creating realistic and detailed images of properties using computer software. It allows you to showcase your listings in a more engaging and immersive way than traditional photos or videos. You can also use 3D rendering to create virtual tours, floor plans, and staging scenarios to help buyers visualize themselves living in the property. 

Focusing on Architecture and Interior Design Trends 

Another technique that can help you improve your sales in 2023 is to focus on architecture and interior design trends. As a real estate professional, you need to know what buyers want in terms of style, functionality, and comfort. You can use this knowledge to advise your sellers on making their properties more appealing and marketable or to help your buyers find their dream homes. Some of the architecture and interior design trends that are expected to dominate in 2023 are biophilic design, which incorporates natural elements such as plants, wood, and stone into indoor spaces; innovative home technology, which enhances convenience, security, and energy efficiency; and multifunctional spaces, which allow for flexibility and adaptability.

To boost your sales in 2023 is optimizing your online presence for SEO (search engine optimization), improve your website's visibility and ranking on search engines such as Google or Bing. It involves using relevant keywords, creating high-quality content, building links, and enhancing user experience. Optimizing your website for SEO can increase your organic traffic, generate more leads, and establish your authority and credibility in your niche. According to the National Association of Realtor (NAR) report, 97% of all homebuyers used the internet in their home search, and Therefore, having a solid SEO strategy is crucial for reaching potential clients online.

The fourth and last technique to improve your sales in 2023 is creating a personal brand that reflects your values, personality, and expertise. A personal brand is not just a logo or a slogan; it is a way of communicating who you are, what you do, and why you do it. It helps you differentiate yourself from other agents and brokers in your market and attract clients who share your vision and goals. To create a personal brand that works for you, you need to define your mission, vision, and values; identify your target audience and their needs; craft your unique selling proposition; and showcase your skills and achievements through various channels such as social media, blogs, podcasts, videos, etc.

In conclusion, these are some of the latest real estate techniques to help you improve your sales in 2023. By using 3D rendering technology, following architecture and interior design trends, optimizing your website for SEO, and creating a personal brand that resonates with your audience, you can enhance your marketing efforts and grow your business in the new year. 

Boost Your Sales in 2023 with Innovative Real Estate Techniques

Discover the latest real estate techniques to improve sales in 2023. Learn how to leverage 3D rendering technology, stay up-to-date with architecture and interior design trends, and more. Boost your sales with these innovative strategies and techniques.

What are the latest real estate techniques to improve sales in 2023?

Selling a property can be challenging for realtors, and it requires effective showcasing. In today's world, buyers expect to see a property's interior and exterior before visiting it in person. This need has given rise to advanced real estate techniques, and 3D rendering is one such technique. This article explores how 3D rendering services can help realtors close more deals in 2023.

Realtors often need to invest a significant amount of time and money in showcasing a property's interior and exterior. Providing an accurate property representation to potential buyers is crucial to generate interest. A National Association of Realtors (NAR) survey found that 97% of buyers use online platforms to search for properties in 2022.

Traditional property images and videos do not provide a realistic view of the property, making it challenging for buyers to make informed decisions. This is where 3D rendering comes in, offered mainly by architectural studios to represent the property accurately.

The real estate industry is continually evolving, and realtors need to keep up with the latest techniques to remain competitive. One such technique is 3D rendering, which enables realtors to showcase a property's interior and exterior realistically. According to a report by Grand View Research, the global 3D rendering market size is expected to reach USD 5.63 billion by 2025, growing at a CAGR of 22.5% during the forecast period.

3D rendering is an architecture and interior design technique allowing realtors to create a digital property model, including all its features and details. It allows realtors to showcase properties more effectively, leading to more closed deals.

The new trend in the real estate industry, offering realtors a competitive edge. 

Moreover, 3D rendering services enable realtors to represent a property accurately, increasing the number of visits and inquiries. This, in turn, leads to more closed deals and increased revenue.

In conclusion, the real estate industry is evolving, and realtors need to keep up with the latest trends and techniques to remain competitive. 3D rendering services offer realtors an opportunity to showcase a property's interior and exterior realistically, leading to more closed deals and increased revenue. Realtors who use 3D rendering services are likely to attract more potential buyers, generate more interest, and close more deals, ultimately leading to increased revenue and higher customer satisfaction.

As the demand for 3D rendering services continues to grow, realtors need to embrace this new trend to remain competitive. By leveraging 3D rendering services, realtors can provide potential buyers with a better understanding of a property's layout, design, and features. This, in turn, leads to more closed deals, increased revenue, and higher customer satisfaction.

3D rendering, one of the latest techniques that can help realtors stay competitive in the real estate industry

With architecture and interior design 3D render, realtors can create immersive digital models of properties that offer a more engaging experience to potential buyers, leading to more informed decisions and increased sales.

How 3D rendering services help realtors close more deals

How determined are you to sell a property? 

If you want to know how determined you are, read our blog below about the strategies employed by good realtors to sell properties. Once you’re done, evaluate yourself by writing these blanks _  _ _ on a piece of paper and filling out each one based on the given instructions right after every strategy. Are you excited about the outcome? 

If you're eager to discover your results, let's delve in!

Strategy 1: Make your clients feel that you’re always available for them.

During the buying process, make sure you are available for your client as long as you can. 

According to a study, the majority of buyers prioritize their agents' responsiveness over their professionalism and expertise. Thus, if you want to satisfy your clients, implement effective selling strategies, such as promptly addressing their inquiries and providing as much assistance as possible. This may involve helping them complete paperwork, particularly with regard to mortgage loan applications, or offering advice on home furnishings, even if the information is available online. It's essential to remain available and responsive to their needs, even when it becomes challenging or inconvenient. Of course, it's crucial to ensure that the assistance you provide aligns with ethical principles and values. When you do these things, you help clients...

Feel secure that they are with the right realtor

Now, what if the decision is a “no?” Well, if the decision turns out to be negative, there's no need to worry, as each day brings new opportunities. You can begin afresh with new clients and pursue a faster route to success.

Are you willing to make yourself available for your client as much as they need you during the home-buying process? If your answer is “yes,” write the letter “I” on the first blank. If your answer is maybe or no, leave the first blank open.  

Strategy 2: Transparency is the best policy

If you want to sell a property fast, do what other determined realtors do to sell the property, be transparent! Tell everything about the home to your clients once the buying process begins. It is much better for them to know all the good and the bad side (if there is one) during the initial process and back out than allow them to discover them at the latter stage of the buying process and suddenly feel bad about you. After all, when a client backs out during the initial process, it doesn’t always mean you will lose them. There are a lot of clients who value transparency and credibility. Once they see it from you and find that you are sincere in helping them find a house successfully, they may opt to still choose you as their realtor with your other listing (make sure you have), return to you in their future real estate purchase or refer you to their friends and family. That, in essence, helps you gain more chances to showcase your properties that help sell properties fast!

Are you willing to be transparent no matter how risky it is? If your answer is “yes,” write the letter “A” on the second blank. If your answer is maybe or no, write the letter “N” on the second blank. 

We’re left with the last strategy. Are you excited to find out the result of your evaluation?

Let’s see. Here’s the third strategy: 

Strategy 3: Fight your battles using the right weapons.

Do you know the strategy employed by determined realtors to sell properties? 

They treat every buying process as a battle and aim to win it by securing the property sale. 

Their capacity to negotiate? Their fluency? Their expertise? No, those things are not their weapons. Those are their skills. Do you think it’s enough for a warrior to be just skilled? No, they’re not. Even the best debaters don’t just go to debates with their skills alone. They show something tangible, their reports. Those are their weapons. And in the case of the determined realtors, they’re the floor plans and 3D Renderings. 

The floor plan allows the determined realtor to walk their talk. When they say the home is carefully thought of and efficiently done, the floor plan serves as their friend who seconds the motion. The floor plan gives their client a clear view of what they are talking about, especially regarding the home structure and its measurement. 

The same is true for 3D Renderings. And not only that. When a determined realtor provides them with 3D Renderings, they enable clients to feel what it’s like to live in the home even before they see it in person and urge them to decide faster than they could have been. 

Determined realtors show their clients floor plans and 3D renderings to sell properties. 

Here are some notes of caution: Don’t overly beautify the renderings to the extent that the actual property cannot satisfy the client’s expectations anymore. To prevent it from happening, you need well-experienced artists who know the whereabouts of what they are doing. 

Good news! We have them at HomeRender. Our artists create floor plans and 3D Renderings that could definitely secure that home sale for you! And hey, we’re walking our talk. Here are their works:  

Aside from these, HomeRender also offers the creation of a Marketing Brochure to level up the way you showcase your properties. 

Imagine having access to all these marketing assets by simply subscribing to HomeRender’s Business subscription plan plus learning about the top 3 ways to sell properties fast. Does it make you more than ready to win your battle by employing this strategy? 

If you do, write “M” on the last blank; if not, write “O” on the last blank. 

What’s the result of your self-evaluation? Are you determined enough to sell a property? What does your answer to the blanks say? If it says,

“I AM. ”  - Congratulations! You’re determined enough. Let’s start our partnership! 

“_ NM” means “Not Much.” but we want you to keep your hopes up, and we’re still looking forward to your partnership with HomeRender in the future. 

“_ NO.” Do you really believe that you're not that determined yet? Let us help you change that. Contact us now.!

Allow HomeRender to be your strategic partner in selling properties. 

Sell more properties in 2023 by doing these strategies!

If you want to know how determined you are, read 

Best strategies employed by good realtors to sell properties

Every realtor must only have one goal: to secure the home sale once the home-buying process begins. 

The home buying process in this context refers to the time when the client informed you that they would like to proceed with the home buying with you or with your real estate business. It starts after all the cold calling, distribution of flyers, and mini-inquiries. 

Isn't that a secured home sale already? You may have asked.  

No, it isn't. A lot of things could still happen along the way. Your clients, no matter how sure they are of buying a home from you, may still have a change of heart, especially after a very enticing home offer. Some may even discover things that turn them off during the house inspection, and some may simply back out because they feel that more credible and helpful realtors are out there. Some may have more valid and logical reasons. But the question is, how do you prevent the illogical ones who hold you back from securing a home sale? 

In this blog, we will share the top 3 things you should provide your clients during home-buying to secure a sale. 

During the home-buying process, ensure you are available for your client as long as possible. Be responsive as much as possible or at least within the day. Based on  Redfin, 47% of buyers and 44% of sellers find that the agents' responsiveness is a more desirable trait than their professionalism and expertise. Therefore, to please your client and secure that home sale, make yourself available until the home-buying process is done, even after their first month. If they need your help filling out some forms, be there. Especially when it comes to their mortgage loan forms, if they need your advice on some home furnishings, be there. Be there even if the answers to the questions they asked you can easily be found on the internet. Be there even if it's sometimes too irritating and uncomfortable for you as long as they're not asking something that goes against the morals and as long as you can do it to help them. Remember, you are a realtor whose primary goal is to secure that home sale. 

Be there. It's not a whole year-round thing, after all. 

If you want to secure a home sale, tell your clients everything about the home once the home-buying process begins. Be transparent. Never conceal anything about the house–the good and the bad. It is much better for them to know all those and back out during the initial process than discover them at the latter stage of the home buying process and turn to other realtors immediately. By the way, backing out during the initial process doesn't always mean you will lose them. There are a lot of clients who value transparency and credibility. Once they see it from you and find that you are sincere in helping them find a house successfully, they may still choose you as their realtor with your other listing (make sure you have one) or maybe return to you in the future real estate purchase. That, in essence, gives you a higher chance to secure not only one home sale but more! 

Transparency during the home buying process has a lot of benefits; it minimizes your probability of incurring wasted efforts, proves your credibility, allows you to gain your client's trust,  makes you recommendable, and most importantly, secures you a home sale. Therefore, be transparent. Communicate everything about the home, not just the good things about it. Tell your clients the home's weaknesses and possible shortcomings but don't leave them hanging. Provide them with solutions. 

Be transparent and show them you care.  

3. Never go to a battle without any weapons

Do you want to secure as many home sales as possible this year? 

If you approach the process of buying a home as a battle, your goal should be to emerge victorious by securing a successful sale. But what tools will you use in this battle? Is it your negotiating abilities, your fluency, or your expertise? These may be valuable skills, but they do not qualify as weapons. It is insufficient for a warrior to rely solely on their skills, as they need something tangible to demonstrate their strength, such as a report. Similarly, in real estate, your weapons include items such as floor plans, 3D renderings, and marketing brochures, which can help you showcase the property's value to potential buyers.

A floor plan is a concrete evidence to support your claims about a home's quality and efficiency. It is a reliable ally that confirms your statements when you assert that a property has been thoughtfully designed and constructed. With a floor plan, you can give your clients a precise visual representation of the property, including its structure and measurements, allowing them to understand and appreciate your message fully.

The use of 3D renderings in real estate is similarly valuable. 

Providing your clients with a 3D rendering allows them to visualize and experience the property before visiting it in person, which can expedite their decision-making process. Showing clients 3D renderings can be extremely effective in accelerating the home sale process. However, ensuring the rendering is not overly embellished is essential, as it may be challenging to match the actual property's appearance. To accomplish this, engaging skilled artists with the necessary expertise is critical. Fortunately, HomeRender has a team of experienced artists who specialize in creating floor plans, 3D renderings, and marketing brochures that can help you close a home sale. Our work speaks for itself, and we encourage you to look at our sample works.

Aside from these, HomeRender also offers the creation of a Marketing Brochure to level up the way you showcase your properties. 

Imagine having access to all these marketing assets by simply subscribing to HomeRender’s Business subscription plan plus learning about the top 3 things you need to provide to your clients during the home-buying process to ensure a home sale. Does it make you more than ready to win your battle?

If you do, allow HomeRender to hand you your weapons. 

Top 3 things that every realtor needs to provide to their prospective clients

Do you want to get more engagement for your social media post? 

Research indicates that social media posts with photos tend to have greater engagement than those without photos. Therefore, if you aim to attract more customers, it is crucial to post visually captivating images. This requires creating numerous renderings; however, ensuring that these renderings are visually stimulating and aesthetically pleasing to maximize their impact is essential. 

Hire the best 3D rendering artist who can execute fantastic and interesting designs. 

What characteristics do you need to look for to hire the right rendering artists? 

Characteristics of the right rendering artist

For those who have been in the real estate, construction, or design industry for a matter of 10 years or so, hiring more experienced professionals has always been a good thing to do. The experienced ones, whether they are an artist or not, are not only knowledgeable, they are also easier to get along with. However, hiring them comes more expensive than those who don't have work experience. Nevertheless, if you believe their skills and attitude are worth their rate and your budget, hiring them is advisable.

If you cannot afford their services yet, you could try to negotiate or offer them alternative benefits such as flexible schedules or shorter working days, which most artists tend to favor. If they do not agree to such offers, you could consider giving the opportunity to less experienced professionals. As someone from a famous social networking site once said, "sometimes, you just have to give them a chance."

This characteristic is something that you can't just work off. Every rendering artist you will hire must be skilled in architectural visualization, 3D modeling, or creating floor plans–whether it's a 2D or a 3D floor plan. 

If you're looking to maximize your profit and minimize your cost, then hire the most efficient and organized rendering artist from your list. Someone who values productivity and produces high-quality output. 

For your real estate, construction, and design business to flourish, you must hire a rendering artist who cooperates well, is open to ideas, and is patient with revisions (aside from the characteristics mentioned already). 

The rendering artist must also be a learner. Someone who is attuned to the latest styles and trends. Someone who doesn't stop learning and improving their skills, so your works are represented in the best possible light with the latest and most extraordinary designs that bag awards effortlessly. Renderings of this type of artist can quickly get your works published in high-profile magazines and billboards, which means more exposure to potential clients. 

Almost all artists can create renderings, but not all are creative. Someone I know can do amazing graphics, but she admitted that she couldn't generate ideas from scratch. Someone must give her the ideas to accomplish them. Good thing she works in the finance industry where developing ideas from scratch is not required, and the competition is not based on creativity but on profit. 

Her case is totally different from the artist who works in the real estate, design, and construction business. In our field, creativity strongly influences competition. To compete against another firm, you must produce renderings that make the client close deals immediately--renderings out of creative minds. 

Creative artists are not only good for services that require renderings from scratch. They are also better when it comes to revision because the creative renderer understands the client's idea faster, especially when clients can't convey what they exactly want. Whether it be as simple as changing a piece of furniture to more complicated revisions like changing the lighting style or the house feature, the creative renderer can work their way out of it and execute them faster and better. 

Don't forget to add this characteristic to your list. Someone who is resourceful in life can always find a way to fill a need or resolve a problem. 

The same goes for a resourceful rendering artist. 

The artist that has this characteristic can visualize the easiest way to achieve the rendering that you desire, even if it seems complicated to be rendered. Have you had an urgent but profitable project request from a client who wants you to produce a rendering that has almost the same standard as your previous offerings but unfortunately, the artist who made them is not available for work at the moment? 

If you have another resourceful artist, that artist can do it for you. 

Do you agree with the characteristics we mentioned in our list? 

The next question is, how do you determine if the artist has them? 

Screen applicants, check their portfolios, conduct interviews, and test their skills. Tasks that are all tedious and may require additional costs and effort from you. 

If you're not yet ready for this or find these tasks costly, we have prepared a good alternative for you. 

HomeRender hired them on your behalf, so you don't have to spend time posting jobs and screening applicants from different platforms to find the right rendering artist. 

All you have to do is sign up and subscribe to at least one of our plans. Once you're subscribed, you can access HomeRender's New Project Wizard, connecting you with the right rendering artists you will love to work with for the rest of your projects. 

The “right” rendering artist must possess at least some characteristics from our list. 

Do you want to get more engagement for your social media post? 

Hire the right rendering artist for your real estate, design, and construction business

In the past, real estate businesses mainly relied on word-of-mouth referrals or traditional marketing methods such as television commercials, magazines, newspapers, and billboards to generate leads. However, lead generation techniques have evolved beyond these traditional approaches. With continuous technological advancements, numerous industries are exploring innovative methods to connect with potential clients. Keep reading to learn about some of these modern strategies.

1. Conducting free lectures and accommodating invitations to speak

Your students from the public or private lectures you conduct may have the potential to become your clients. Once you share your real estate expertise in those lectures and see that you have the skills, knowledge, attitude, and experience that could benefit their business, the chances of closing a deal with them in the future could be higher. 

In an age where conducting lectures are much easier through social media platforms and other online networking sites, hold as many online lectures or courses as you can. You can do this by taking the following steps: 

A. Search for a timely topic that is most likely attended by your target market. Some topics that you may include are: 

The differences in trending house designs

The legal documents you need to be familiar with before buying a property

Top 10 things to look for when buying a home

The do's and don't when buying a property

Steps to ensure that you're real estate agent is not a scammer

How to select the right piece of land for your home

A comprehensive guide to real estate investment

B. Educate and update your knowledge about the topic or invite someone from your business to do it. 

C. Know when is the best time to conduct the online or onsite lectures

E. Invite your target market. 

Ways to invite: 

Post the lecture on your website and social media platforms where they can register to join

Send them a personalized email with the link 

Share it with your friends and proactively ask them to share it with others as well (if you're ok with it). You can also post in community forums or FB groups (if allowed). 

If you can pay for the advertisements, explore them as well so that more people can join. Generate more leads for your real estate business with minimal cost via social media advertisements.  

F. Prepare for your lecture–mentally, physically, and technically. Ensure to deliver a smooth presentation that's memorable for your audience. You may also record your lecture beforehand, but make sure to answer the questions live. 

G. Record your lecture if you'll do it live and upload it on platforms that are most visible to your target market. 

Community forums can take place in various settings, either physically or online, where individuals with shared interests engage in discussions. This makes it an excellent opportunity to generate more leads for your real estate business. If the forum is on-site, you can initiate a conversation and hand out your calling card or ask someone to do so on your behalf. On the other hand, if it's online, you can participate in ongoing discussions and follow all the rules. You can also create a post to share your real estate knowledge, covering various topics such as:

The latest trend in the real estate market

Robert Kiyosaki or Warren Buffet's real estate-related forecast

What could millennial investors expect in the real estate market

Real Estate Market today: Bullish or Bearish?

We hope those topics drive you to participate in community forums to get more leads. You'll never know. The people you're sharing conversations with within the comment section could be your next leads or could help you generate more leads. 

If you can, try to build an online community forum where you have broader control. :) 

In addition to community forums, another avenue to consider is assisting local community groups. Becoming a community member can foster trust, ultimately leading to more leads for your real estate business in the future.

How often do you read news and articles online? Have you encountered a site where a tab suddenly opens inviting you to sign up to receive that news and articles directly on your email? 

That is how newsletters typically work to generate more leads for a business. 

Since newsletters of businesses contain interesting information, people are often drawn to sign up for them. This allows the company to send more promotions, invitations, and advertisements, especially if the person allows it.

However, take note that sending newsletters is not that easy. They need to be set up using particular software, and the information that needs to be shared must be compelling. You must also be ready to create more information to engage your target market regularly. Since you're from the real estate industry, sending them newsletters informing them of the market's current trend would benefit you. You can also maximize newsletters by directly including the properties you sell or properties that will be built soon. 

What drives you to buy from the same online shopping platform every time? 

These loyalty points give us more perks, discounts, and, most importantly, a sense of satisfaction that drives us to visit the site and buy more products. However, loyalty points do not apply to real estate firms since properties are not something people will keep buying in the short run unless they're in the business of buying and selling properties. Offer these "money-stretching" programs instead, 

Perks for word-of-mouth referrals (referral = 1 bottle of wine)

Discounts for early payers (save 1% off the bill by paying early, that is 1% x 12 months = 12% per year ROI)

The examples given above are just some programs that could help you generate more leads. There could be more but study them carefully before implementing them. 

Things that don't work: giveaways or contests. People don't care about you or your services; they may only participate to get the freebie or win the prize unless the freebies are given in exchange for quick surveys that allow you to get your target client's email addresses. 

If you've been in the real estate industry for quite some time, you know how important this last option is. 

During the 1980s, real estate agents commonly relied on newspaper advertisements as most people read newspapers. However, this trend shifted after the launch of the World Wide Web in 1991, which significantly transformed how real estate businesses market their properties. More firms turned to social media marketing to advertise their properties. The rationale behind this is the effectiveness of online advertising in selling properties since more and more homebuyers (97% in 2020) use the internet for home searches. Now, the question would be, how to advertise online effectively? 

Here are some ways, according to Forbes: 

Create a lead generation tool("squeeze page")

Set up a local or business page on Google

What should you include on your website or social media pages? 

Floor Plans - 2D and 3D plans attract leads who consider a particular goal for their real estate, like knowing the property's layout or measurement.   

3D Renderings - can drive one to visit the site or page that posts it. 

Are you concerned about getting these types of floor plans and rendering? 

At HomeRender, we aim to help clients like you streamline your business by providing a subscription-based 3D rendering service so that you can focus on expanding your market and gaining higher profit in the long run. 

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.css-1hnz6hu{position:static;}.css-1hnz6hu::before{content:'';cursor:inherit;display:block;position:absolute;top:0px;left:0px;z-index:0;width:100%;height:100%;}How to Create an Appealing Real Estate Market Strategy for Millennials

How to Create an Appealing Real Estate Market Strategy for Millennials