How different design elements in 3D Renderings appeal to your prospective clients

Jan 12, 2023

8 min


Close a deal by showing your prospects a 3D rendering that appeals!

The real estate market has constantly been thriving all over the years. For this reason, many people are driven to enter the real estate business, which makes the competition in the market a lot stricter. If you are a realtor, you should know that every chance you’re given is gold; therefore, you must make the most out of it to close a deal. 

For sure, realtors, especially seasoned ones, have already devised strategies to keep their customers until the deal is close. One of those strategies is by appealing to prospective clients through their renderings. Once clients see a render that appeals to them the most, they will likely stay with the realtor who showed it until the deal is closed. This can only happen if you have a lot of renderings, and in case you don’t have, at least you have sets of renderings that appeal the most to your target market. 

How does a rendering appeal to your prospective client?

Generally speaking, it has to look fantastic and error-free as much as possible. But did you know that knowing specifics about the design elements used in 3D Rendering can bring more definite results? For example, if your prospective client is outgoing and fun-loving, they are more likely drawn to home renderings with vibrant colors and round or curvy shapes. Why? Because vibrant colors tend to exude more energy and curvy shapes, they demonstrate more movement that instigates an active lifestyle. 

Would you like to know more about how these design elements could appeal to your prospective clients? 

In this blog, we will talk about three design elements, color, lines, shape, and their associated moods. Let’s start with color. 

Moods associated with Colors. 


Evokes vibrancy, zeal, and a sense of urgency, which can motivate one to take action.

Photo: Kitchen Makers by Burbidge/IG


The color orange is associated with creativity and energy, which can ignite a sense of youthfulness and excitement. Similar to red, it also evokes a feeling of vibrancy and fun. BourneCreative, a design website, suggests that orange has various benefits, such as aiding decision-making and promoting feelings of happiness, confidence, and comprehension. It also stimulates mental activity and increases oxygen supply to the brain, which helps improve cognitive function in the elderly. 


Yellow is a color that symbolizes joy and youthfulness and is often associated with hope and positivity. It has been said to enhance focus and facilitate quick decision-making, making it an ideal color choice for a home office or living room renovation. However, according to Carlson Wagner, the former director of the Wagner Institute for Color Research, yellow should not be used in a nursery room as it can cause babies to cry. Moreover, it may lead to irritability and a short temper in adults.


The color green is often associated with tranquility and security, and it can promote feelings of balance and calmness. However, the impact of this color on relaxation may vary depending on the shade. Muted tones such as mint green, blue-green, and apple green are more conducive to evoking a peaceful ambiance in your 3D renderings. In contrast, neon greens should be avoided as they may not produce the same relaxing effect on the client.


Blue is often associated with professionalism, and like green, it can convey a sense of calmness and relaxation. It is also known to create an environment of safety and organization. In fact, did you know that blue-colored kitchens or dining rooms have been shown to suppress appetite? If you have a client looking to lose weight, presenting them with stunning 3D renderings featuring blue accents could be a smart strategy.

Photo: Daniella Wise/IG


The color purple evokes a sense of sensitivity and empathy in individuals. It can also foster creativity and create an impression of prestige, as it is often associated with luxury and sophistication.

Photo: So Chic Home Design & Staging/IG

When incorporating this color, it's crucial to find a balance to prevent undesirable qualities from arising. Insufficient usage of the color could result in negative or indifferent characteristics, while an excess of the color may elicit feelings of irritability or impatience.


The color white is often associated with cleanliness, and it can promote a sense of clarity by eliminating emotional clutter and quieting the inner critic. Its simplicity and neutrality make it suitable for any personality.

Photo: Deborah (@blountdesign)/IG


The color black is commonly linked with power, discipline, and sophistication. It can be employed to instill fear and mystery or create an overall sense of intimidation.


The color brown evokes a sense of nature and tradition. It is an ideal choice for creating a serene ambiance in the office by absorbing negative emotions and promoting a connection with the natural world. Brown is also a comforting hue that can make one feel at ease. For a cozy and welcoming living room, consider using brown tones. Additionally, deep, dark browns, such as chocolate, may stimulate the appetite.

Photo: Heidi Jean Feldman via Lichelle Silvestry Interiors/IG


Similar to blue, this color promotes a sense of professionalism and formality. It can also evoke practicality and conservatism. However, some shades of this color may tend to dampen energy levels.

Photo: Heidi Jean Feldman via Lichelle Silvestry Interiors/IG


The color gold is widely recognized as a symbol of success and power, often associated with elegance and sophistication. Its radiant hue evokes a sense of brightness and joy, bringing a cheerful atmosphere to any setting. Additionally, gold is believed to have beneficial effects on one's health and wellness and can even help sharpen one's wisdom.

Photo: Akda Design/IG


This color brings a sense of sophistication and refinement.

Photo: Gimetric Arquitectos / Pinterest


Having this color in your home can evoke an organic atmosphere similar to brown. Its use can convey either elegance or humility, depending on how it is applied.

Photo: John Kilmer/IG

Now that you have a better understanding of how colors can affect emotions, how do you plan to incorporate them into your 3D renderings? Will you be better equipped to respond to client inquiries about your properties? What type of rendering will you present to a client who is on a diet or looking to create a home office? What elements will you include in a rendering for a client who values success and elegance?

We hope you can answer these questions confidently as it shows that you have grasped the importance of using different design elements, particularly colors, in 3D renderings to appeal to prospective clients. Let's now move on to another important element: lines.

Moods associated with lines

Different types of lines have various characteristics and moods associated with them, according to the book "The Language of Design" by C. Law Watkins, as described on the Artachieve website.

Horizontal and Vertical lines

These lines evoke a sense of serenity and tranquility, making them ideal for creating peaceful environments. Artists often use them to depict calm scenes. Consider incorporating these lines in spaces where your clients want to relax and feel at ease, such as the bedroom and living room. Additionally, combining these lines into your 3D renderings for a home office can be an excellent way to create a peaceful and focused work environment.

Photo: Home Bunch/Pinterest (left); LL Company/Pinterest (right)

Diagonal lines

These lines create a sense of movement and energy, and they are best suited for living rooms and spaces where your client wants to feel dynamic and lively, such as the kitchen, home gym, or music room.

Photo: Vicky倪子涵/Pinterest

If your client is hesitant to use diagonal lines on their walls but wants to incorporate them in their home, consider featuring wall paintings with diagonal lines in your 3D renderings.

Roman arch

This line type projects a sense of gravity and solemnity. However, it can also suggest a tone of importance and formality. It is well-suited for a home office to inspire focus and productivity.

Photo: Heidi Jean Feldman via Lichelle Silvestry Interiors/IG

Grief line

How does the lampstand in the picture below impact you?

Emphasizing grief lines can evoke sadness and weariness, which may not be ideal in most interior spaces. However, it can convey a sense of poignancy or nostalgia when used appropriately with other design elements. To create an uplifting mood in your 3D renderings, consider using these lines sparingly and incorporating uplifting elements such as bright colors or uplifting artwork.

Upper hemisphere line 

To bring about a positive and uplifting atmosphere, having this type of line dominate at least one area in your client's home rendering is recommended.

Photo: Heidi Jean Feldman via Lichelle Silvestry Interiors/IG

Upside down hemisphere

The upside-down hemisphere line exudes a hint of sadness that can affect our moods and make us feel down. Check out the image below, with its colorful background, yet you may still feel a sense of exhaustion coming from the photo. When including a 3D rendering, take the time to plan it carefully. Make sure you consider layering and accents that can make your design stand out. A bit of extra effort can genuinely pay off for quality results.

Tall, pointed, gothic arch

This line of thought can uplift the soul, like looking up towards the heavens. Moreover, it encourages reflection and contemplation. Gothic arches are a common sight in churches. However, you can still have your version of this line as part of your renders - especially if the customer requests it.

Photo: Carlo del Mar/IG

S - curve 

To achieve an air of elegance in your client's home, try incorporating this line more often. It can help create a sense of rhythm and structure in the room, particularly those areas that need it. For inspiration, take a look at the photo below.

Which of these lines do you think will appeal to your client the most once they see it in your home rendering?

Moods Associated with Shapes

Last on our list is shape. Like line and color, the shape can convey emotion, impacting how your client perceives the renderings you’ve shown them. See the list below to discover. 


The iconic circular shape of furniture and decor provides luxury, abundance, and a sense of comfort to any living area. The photo below is the perfect example of this - it demonstrates how well these decorations can draw the eye and bring sophistication to the space.


Photo: MJs Interior & Garden Home Goods & Tips/IG


Showing toughness in areas where your client spends the most of their time can help to control emotional swings effectively. In the example below, you can observe how triangles have been innovatively inserted.


Home décor and designs in the shape of a square signify purity & rationality. Take the design below, for instance.

Photo: The Squares Interior/IG (left); MJs Interior & Garden Home Goods & Tips/IG


The ability to understand and utilize the nuances of design can greatly enhance your success in creating the best homes for your clients. Understanding the various meanings behind designs, colors, and shapes can be extremely useful in letting your clients maximize the benefits of having a new home. Certain colors, shapes, and designs can convey feelings of warmth, comfort, and luxury or alternatively can create a more modern and minimalist atmosphere. By solidly grasping these concepts, you can definitely create spaces and buildings that evoke your client's desired emotions and effectively serve what your clients preferred.

This article was last updated on Sep 21, 2023