How different design elements in 3D Renderings appeal to your prospective clients

Jan 7, 2022

23 min.

Close a deal by showing your prospects a 3D rendering that appeals!

The real estate market has constantly been thriving all over the years. For this reason, a lot of people are driven to enter the real estate business, which makes the competition in the market a lot stricter. If you are a realtor, you should know that every chance you’re given is gold, and therefore, you must make the most out of it to close a deal. 

For sure, realtors, especially the seasoned ones, have already devised strategies to keep their customers until the deal is close. One of those strategies is by appealing to their prospective clients through their renderings. Once a client sees a render that appeals to them the most, they will likely stay with the realtor who showed it until the deal is closed. This can only happen if you have a lot of renderings, and in case you don’t have, at least you have sets of renderings that appeal the most to your target market. 

How does a rendering appeal to your prospective client?

Generally speaking, it has to look fantastic and error-free as much as possible. But, did you know that knowing some specifics about the design elements used in 3D Rendering can bring more definite results? For example, if your prospective client is outgoing and fun-loving, they are more likely drawn to home renderings with vibrant colors and round or curvy shapes. Why? Because vibrant colors tend to exude more energy and curvy shapes demonstrate more movement that instigates an active lifestyle. 

Would you like to know more about how these design elements could appeal to your prospective clients? 

In this blog, we will talk about three design elements, color, lines, and shape, and the moods associated with them. Let’s start with color. 

Moods associated with Colors. 


Stimulates vibrancy, excitement, and appetite or desire to take action. 


This color brings creativity, energy and spurs youthfulness and enthusiasm. Like red, orange stimulates vibrancy and fun. According to the site, BourneCreative, the orange color can do a lot. It helps in decision making, enhances happiness, confidence, and understanding. It also stimulates mental activity and increases oxygen supply to the brain, which helps improve cognitive function in the elderly. 


A happy and youthful color that exudes hope and positivity. Helps increase one’s focus and allows one to make quick decisions. Try yellow in your next home office renovation or living room. On the other hand, according to Carlson Wagner, former director of Wagner Institute for Color Research, you should never paint a nursery room yellow because it makes babies cry, while in adults, it results in shortness of temper.


Conveys peace and safety. This color incites balance and relaxation. Although sometimes, it depends on the shade, mint green, blue-green, apple green works best; avoid neon if you want your client to feel a relaxing ambiance upon seeing your 3D rendering. 


Signifies professionalism. Like green, this color generates tranquility and relaxation. It is known to create a feeling of security and orderliness. The best accent to use for living room and bedroom rendering. 

Bonus! If you've learned that your prospective client is trying to lose weight, share with them how a blue kitchen or dining room tends to curb appetite based on research. Then if they are interested, present your sets of 3D renderings with a blue accent kitchen or dining room to them. 


Instigates sensitivity and compassion. This color encourages creativity and can be used to impress as it is highly associated with prestige. 

However, be careful to incorporate too much of this color because it could bring out qualities of irritability, impatience, and arrogance. Nonetheless, too little of this color could bring out powerlessness, negativity, and apathy.


Brings a feeling of cleanliness as it can clear emotional clutter and silence the inner critic. Encourage purity, so white is definitely best for any personality! 


A color that resembles power, discipline, and elegance. Often associated with fear and mystery; and can be used to intimidate and create an eerie atmosphere.


Incites organic feel and heritage. This color can be used to suppress emotion, create a wholesome feeling, and encourage connection with mother nature. It is also believed to give a sense of orderliness and convention which is best for office setup. Brown also makes one feel welcomed, so this color is also suitable for your living room. At some time, it is also believed to stimulate appetite, especially chocolate brown. 


Like blue, this color encourages professionalism and formality. It can also spur practicality and conservatism. Some shade, on the other hand, may sometimes depress energy.


Because of its association with elegance, this color encourages a feeling of success. It is also known to make one feel bright and cheerful. It is believed that gold sharpens one’s wisdom and aids in health and wellness.


Conveys grace and elegance. Best accent for kitchen interior!


Since it is closely related to brown, having this color in your home also gives an organic vibe. Depending on how it was used, it could make someone feel elegant or humble.

After knowing how colors impact one’s emotion, how do you plan to incorporate them in your 3D renderings? Do you think you will now be more prepared when a client inquires about the properties you’re offering/planning to put up? What type of rendering will you show when you learn that your client is on a diet? or when your client wants to put up a home office? What will you include in your rendering if your client is driven by success and elegance? 

We hope you can answer these questions in your mind right away because that means you could catch the gist of how different design elements, particularly colors 3D Renderings, appeal to your prospective clients.

For now, let’s discuss another element, the lines.

Moods associated with lines

Lines, like color, have different types. Each type, along with the mood associated with those lines based on C. Law Watkins’ book entitled, “The Language of Design,” is shared next. 

Horizontal and Vertical lines

Stimulates calm and peace. Artists often use these lines to create tranquil scenes. Use more of these lines in spaces where you think your prospective client wants to rest and feel comfortable, like the living room and bedroom. A home office is an excellent area to exhibit these lines in your 3D Renderings.

Diagonal lines

Used to instigate movement and life. Best for living rooms and areas where your client may want to feel more lively and dynamic–kitchen, home gym, music room, and the like. 

If your prospect doesn’t want to use diagonal lines on their wall but would like to integrate diagonal lines at home, try to place wall paintings with diagonal lines in your 3D renderings.

Roman arch

Exudes gloom and heaviness. On a positive note, this line resembles dignity and seriousness. Best for the home office to stimulate concentration and desire to achieve efficiency.

Grief line

How does the lampstand in the picture below impact you?

Grief lines are known to convey sadness and a worn-out feeling. While sadness is inevitable, too much emphasis on it is not suggested. Thus, if this type of line cannot be avoided, make use of them in a manner that lessens the impact and combine them with other embellishments. to exude an uplifting mood in your 3D rendering.

Upper hemisphere line 

A line that conveys positivity and can lift one’s spirit. Make sure this line dominates at least one area of your client’s home rendering. 

Upside down hemisphere

The opposite of what the upper hemisphere line does–exudes melancholy, which tends to pull us downward. Try to observe the photo below and locate the upside-down hemisphere. Notice that even with the vibrant colors of the background, the photo appears to be wearisome. Plan it carefully if you’re planning to have this type of line in your 3D rendering. Good layering and the right accent can make a difference.

Tall pointed, gothic arch

This type of line is known to lift one's spirit like the upper hemisphere line as it prompts one to look heavenward. This line also inspires one to contemplate. Gothic arches are primarily observed in church architecture, but it does not mean you cannot have your version of this line in your renderings, especially if the client asked for it. 

S - curve 

This line is believed to bring a feeling of gracefulness. Incorporate more of this line in areas of your client’s home rendering, which require some rhythm. Get some ideas from the photo below.

Which of these lines do you think will appeal to your client the most once they see it in your home rendering?

Moods Associated with Shapes

Last on our list shapes. Like line and color, the shape can convey emotion which can impact the way your client perceives the renderings you’ve shown them. See the list below to discover. 


Resembles luxury and abundance, exudes comfort. No wonder circle-shaped embellishments dominate most living rooms. Consider the photo below as an example.



Portrays toughness which could sometimes stabilize one’s emotion. Best placed in areas where you need to focus or places where your client spends most of their time. Check how the triangles were incorporated in the example below. 


Square-shaped home decors and designs encourage purity and rationalism. Check the design below, for example.


How did the information shared above help you plan for the next rendering that you’re planning to showcase to your client? Do you need help creating 3D renderings that will surely appeal to your prospects? 

Our artists can help you! HomeRender artists are knowledgeable about how these design elements work. They can integrate them into your rendering projects to ensure that you’ll not lose the next inquiry, whether it’s held online or onsite.

If you want to get the service of HomeRender artist, simply sign-up and subscribe to HomeRender services. 

This article was last updated on Sep 23, 2022