When staging homes for sale, understanding the design preferences of potential buyers can significantly impact your ability to attract attention and close deals. Modern and contemporary design styles are often confused, but knowing the distinct characteristics of each can help your listings stand out. Whether you’re choosing to incorporate these styles in traditional staging or virtual staging, understanding how to leverage these designs can make a significant difference.

3D Render of a living room with contemporary interior

Understanding Modern vs. Contemporary Design

Modern design and contemporary design are terms often used interchangeably, but they represent distinct styles. In this blog, we’ll break down the differences to help you stage homes that will appeal to today’s buyers, whether in traditional or virtual settings.

3D Render of a living room with modern interior

1. Time Period: When These Designs Originated

Modern design has its roots in the early 20th century, emerging as a reaction against the excessive ornamentation of previous architectural styles. It’s influenced by the Arts and Crafts movement and the Bauhaus school of design, with a focus on minimalism and functionality. Modern design dominated from the 1900s to the 1980s.

On the other hand, contemporary design is fluid and ever-evolving. It began gaining popularity in the 1970s, influenced by global trends and the spirit of individualism. Contemporary design is "of the moment," constantly adapting to reflect current design trends, making it an excellent choice for buyers who want a fresh, current look in their new home.

Tip for Realtors: If you're showcasing a home in a location where modern aesthetics are popular, highlighting mid-century elements or the functionality of modern design can attract buyers. For homes in trendy areas, contemporary design’s ever-evolving style may resonate more with potential buyers.

2. Key Influencers: Who Shaped These Styles?

Modern design was championed by pioneers such as Le Corbusier, Charles and Ray Eames, and Florence Knoll, whose work focused on sleek, functional furniture and architecture. Contemporary design, meanwhile, is shaped by a range of contemporary architects and designers like Frank Gehry, Jean Nouvel, and Mario Botta, each known for pushing boundaries and experimenting with new materials.

Tip for Realtors: Understanding these influential figures helps you recognize how to present design elements that align with buyer expectations. For example, contemporary spaces might include unique shapes or innovative materials, while modern homes often have clean, functional furniture pieces.

3. Styles: Aesthetic Preferences

While modern design emphasizes clean lines, neutral colors, and functional decor, contemporary design borrows elements from various styles—minimalism, art deco, and even deconstructivism—adapting to trends of the time.

Tip for Realtors: When staging, consider mixing styles to create a dynamic space. For modern design, focus on simple, geometric furniture and open spaces. For contemporary design, experiment with unique furniture pieces and decor that bring in current trends like mixed materials and bold color accents.

4. Elements: Key Features to Look For

Modern Design Elements:
1. Crisp lines and strong geometry
2. Neutral color palettes, often in shades of black, white, and gray
3. Functional, minimal furniture
4. Large windows for natural light
Contemporary Design Elements:
1. Spaces that blend various design trends, so it’s less fixed than modern
2. Exposed elements like wooden beams or metal supports
4. Organic and flowing silhouettes, blending soft curves with hard lines
5. More flexibility with textures, materials, and colors, evolving with current trends

Tip for Realtors: For homes with modern interiors, focus on highlighting the clean, minimalist features—think open-plan layouts and sleek furniture. In a contemporary setting, make the most of the trend-forward elements like bold, organic shapes and trendy decor.

Final Thoughts: How to Stage for Success

As a realtor, knowing the difference between modern and contemporary design can help you cater to the preferences of potential buyers. Modern designs will likely appeal to those who value functionality and simplicity, while contemporary designs offer flexibility and trend-forward appeal. Both can make a home feel spacious, open, and full of natural light.

Get Started:
To learn more about how HomeRender can assist you with your home staging needs, visit HomeRender.io.

After reviewing the differences between modern and contemporary designs, which do you think will resonate more with your buyers? Modern design's functional elegance or contemporary design's trend-forward flexibility?

The Key Differences Between Modern and Contemporary Design: A Realtor's Guide to Staging Homes for Success