Top 3 things you should provide to clients during the home buying process to secure a sale
Feb 10, 2022
Tips to get that property sold!
Every realtor must only have one goal and that is to secure the home sale once the home buying process began.
The home buying process in this context refers to the time when the client informed you that they would like to proceed with the home buying with you or with your real estate business. It starts after all the cold calling, distribution of flyers, and mini-inquiries.
Isn’t that a secured home sale already? You may have asked.
No, it isn’t. A lot of things could still happen along the way. Your clients, no matter how sure they are of buying a home from you, may still have a change of heart, especially after a very enticing home offer. Some may even discover some things that turn them off during the house inspection and some may simply back out because they feel that there are more credible and helpful realtors out there. Some may have more logical reasons. But the question is, how do you prevent the illogical ones which hold you back from securing a home sale?
In this blog, we will share with you the top 3 things that you should provide to your clients during the home buying process to secure a sale.
During the home buying process, make sure you are available for your client as long as you can. Be responsive as much as possible or at least within the day. Based on Redfin, 47% of buyers and 44% of sellers find that the agents’ responsiveness is a more desirable trait than their professionalism and expertise. Therefore, if you want to please your client and secure that home sale, make yourself available for them until the home buying process is done and maybe even after their first month. If they need your help filling out some forms, be there. Especially when it comes to their mortgage loan forms. If they need your advice on some home furnishings, be there. Be there even if the answers to the questions they asked you can easily be found on the internet. Be there even if it’s sometimes too irritating and uncomfortable for you as long as they’re not asking something that goes against the morals and as long as you can do it to help them. Remember, you are a realtor and your main goal is to secure that home sale.
Be there. It’s not a whole year-round thing after all.
If you want to secure a home sale, make sure you tell everything about the home to your clients once the home buying process began. Be transparent. Never conceal anything about the house–the good and the bad. It is much better for them to know all of those and back out during the initial process than discover them at the latter stage of the home buying process and turn to other realtors right after. By the way, backing out during the initial process doesn’t always mean you will lose them. There are a lot of clients who values transparency and credibility and once they saw it from you and found that you are sincere in helping them find a house successfully, they may opt to still choose you as their realtor with your other listing (make sure you have) or maybe return to you in their future real estate purchase. That, in essence, gives you a higher chance to secure not only one home sale but more!
Transparency during the home buying process has a lot of benefits, it minimizes your probability of incurring wasted efforts, proves your credibility, allows you to gain your client’s trust, makes you recommendable, and most importantly, secures you a home sale. Therefore, be transparent. Communicate everything about the home, not just the good things about it. Tell your clients the home’s weaknesses, and possible shortcomings but don’t leave them hanging. Provide them with solutions.
Be transparent and show them you care.
3. Never go to a battle without any weapons
Do you really want to secure as many home sales as possible this year?
If you do, treat the home buying process as a battle and aim to win that battle by securing a home sale. But what are your weapons? Your capacity to negotiate? Your fluency? Your expertise? No, they’re not your weapons. They are your skills. Do you think it’s enough for a warrior to be just skilled? My skills are my weapons, you may say. No, they’re different. Even the best debaters don’t just go to competitions with their skills alone. They show something tangible, their reports. Those are their weapons. In your case, they’re the floor plans, 3D Renderings, and marketing brochure.
- Floor plan
The floor plan allows you to walk your talk. When you say the home is carefully thought of and efficiently done, the floor plan serves as your friend who seconds the motion. The floor plan gives your client a clear view of what you are talking about especially when it comes to the home structure and its measurement.
- 3D Renderings
The same is true for 3D Renderings. And not only that. Providing a 3D rendering to your client enables them to get a feel of their home even before they see it in person (if the property is built already) and urges them to decide faster than they could have been. In other words, if you want to secure a home sale quicker, show them 3D renderings. However, be careful not to overly beautify the renderings which makes it so much more difficult to be represented by the actual property. To do this, you need well-experienced artists who know the whereabouts of what they are doing. Good news! We have them at HomeRender. Our artists create floor plans, 3D Renderings, and marketing brochures that could definitely secure that home sale for you! And hey, we’re walking our talk. The works of our artist can definitely help you secure a home sale. Here are their sample works:
Aside from these, HomeRender also offers the creation of a Marketing Brochure to level up the way you showcase your properties.
Imagine having access to all these marketing assets by simply subscribing to HomeRender’s Business subscription plan plus learning about the top 3 things you need to provide to your clients during the home buying process to ensure a home sale. Does it make you more than ready to win your battle?
If you do, allow HomeRender to hand you your weapons.
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This article was last updated on Sep 23, 2022