Who renders best? : The 4Ps of good architectural rendering service

Oct 2, 2022

8 min


How do you choose between what’s right and more right? The feeling, when asked this question, feels the same when you have a lot of good architectural rendering businesses to choose from. So you ended up asking, who does it best?

A man questioning Who renders best?: the 4Ps of good rendering service

Your concern

Technology has revolutionized architecture and design, and you’ve witnessed it yourself. You can now see your projects in vivid detail through architectural rendering, even before they are completed. In addition, you can market your projects faster if you are a realtor, or settle things with your clients easier if you are a home builder. However, rendering services come at a cost, and you need to plan your finances carefully to avoid overspending. Therefore, we have prepared some tips that you need to know before getting a 3D rendering service, based on the expertise of rendering professionals and platforms.

The 4Ps

The 4Ps of marketing are a well-known framework for developing a successful strategy. But did you know that there are also 4Ps of good rendering service? These are the factors that you should consider when choosing a rendering service provider for your architectural projects. In this article, we will explain what these 4Ps are and how they can help you get the best results. Join us as we dive into the 4Ps of good rendering service.

1. Product

We are often captured by beautiful renderings --images of homes with fantastic furniture and perfectly-angled rooms with modern designs. But are these proofs enough for you to be persuaded? What else should you look for in their product? Here are some guide questions: 

Are the sample renderings completed with the following: 
  • Detailed windows: Windows are not only a source of natural light, but also a way to enhance the style and energy efficiency of your home. A good rendering should show you the shape, size, color, and material of the windows, as well as the type of glass and the direction of the sunlight.
  • Landscaping: Landscaping is not only a way to beautify your outdoor space, but also a way to improve the functionality and sustainability of your home. A good rendering should show you the layout, plants, and features of the landscaping, as well as how they complement the architecture and the environment.
  • Nice appliances: Appliances are not only a way to make your life easier, but also a way to add value and convenience to your home. A good rendering should show you the brand, model, and placement of the appliances, as well as how they fit the design and the space of your home.
  • Excellent interior design and precise furnishings: Interior design and furnishings are not only a way to express your personality and taste, but also a way to create a comfortable and inviting atmosphere in your home. A good rendering should show you the style, color, and texture of the interior design and furnishings, as well as how they match the mood and the theme of your home.
  • Siding: Siding is not only a way to protect your home from weather and damage, but also a way to add character and charm to your home. A good rendering should show you the type, color, and pattern of the siding, as well as how it contrasts or blends with the other elements of your home.
  • Soffits: Soffits are not only a way to cover the underside of your roof, but also a way to provide ventilation and insulation to your home. A good rendering should show you the material, color, and design of the soffits, as well as how they affect the airflow and temperature of your home.
  • Trim: Trim is not only a way to finish the edges and corners of your home, but also a way to add detail and elegance to your home. A good rendering should show you the shape, size, color, and material of the trim, as well as how it accentuates the features and style of your home."

A good rendering should not only capture your attention, but also convince you of the quality and accuracy of the design. It should make you appreciate every part of the home, even the ones that are often overlooked. By looking for these things in a sample rendering, you can ensure that you are getting the best service possible.

Can you expand the images to see them in full detail? 

Whenever you ask for a rendering sample, make sure they are not giving you only small images that cannot be expanded. If most of their models are presented in a smaller format, and they cannot show you the extended details of them, then do not go after their service even if you already fell in love with their designs. There is a big possibility that the renderings they give you are not their own. And if they are not theirs, there is a bigger chance that the output they will produce will not be as beautiful as the one you expected. Who would upload the works of another if they could make a beautiful rendering of their own? Getting their service may put you at a higher risk of losing money and getting a substandard product or, worse, a scam. Avoid these from happening. Always look for or ask for rendering samples that can be expanded from your target service provider so you can see even the smallest detail of the home.

Are they consistent with the quality of output throughout?

This is another thing that you have to keep in mind. If they show ten renderings, make sure that all ten images have complete details and can be expanded. It should be 10/10 and not 7/10. If the latter is the case, it may signal that this business cannot maintain the type of excellent work they initially provided. While you may want to give them the benefit of the doubt, you also don’t want to lose your client’s trust by offering inconsistent renderings. As a home builder or realtor, you should aim to gain more repeat customers/clients in the long run. One way to do this is to offer high-quality renderings consistently by getting the right artists.

Can you compete with your competitors through their renderings?

This is the last thing you need to watch out for under this category. The market is growing rapidly, and you don’t want to lose your share by being left behind. Therefore, each time you seek the best architectural renderer, ask yourself first or get some advice from your trusted partners, “Can their renderings compete with my competitors’ work?”, “Can they set an edge and allow me to increase my market share?” and “Are they enough for me to stay and expand in the long run?” If you can answer these questions with a “yes,” then you are 25% sure that the rendering service you have in front of you is a good one.

Now, let's move on with the remaining 75%.  

2. Pricing

If you occasionally check the internet for anything, you have probably encountered different rates for this kind of service. Some charge exorbitant prices for their assistance, while some offer rendering services at a much lower price than others. This may make you wonder which one to choose, assuming they all provide the same output quality and offer the same perks. To guide you in this aspect, try to evaluate their rates by answering the following questions:

Is the pricing too high?

Are they overcharging? It is always good to give them the benefit of the doubt by checking why they charge such a high price. 

  • Do they include all the possible costs that you may encounter in their package? 
  • Do they offer a unique rendering or marketing service that could help you gain an edge over your competitors? 
  • Do they cater to VIPs and companies that are highly exclusive and luxurious? 
  • Do they offer services that make your business operation easier?

If the answer to these questions is “yes,” we could say that their pricing is reasonable rather than very expensive. However, if the answer to most of these questions is “no,” then we could conclude that this company is overcharging. Now let’s move on to the second question. 

Now let's move on to the second question.

Is the pricing too good to be true?

In your quest to find the best firm, you may have discovered companies that offer the same service at a very low price. Moreover, they may offer almost everything you might need–no contract, unlimited revisions, fast delivery, good customer service, and beautiful render! Who wouldn’t want that? But, the thing is, that may be too good to be true. In reality, attractive features always come with a cost, and it couldn’t be that cheap unless the firm is trying to engage in a price war–which rarely happens, especially in this field. So the next time you find such an offer, carefully investigate why or how they can offer services that seem too good to be true. Keep this question in mind: Are there hidden costs? These are usually indicated by a word with an asterisk(*), so always check for words with those marks to verify everything. Check the terms and conditions all the time.

Price War - a pricing strategy where the firm is charging a very low price against their competitors at the expense of losing profit to gain a larger share in the market

3. Process

If you are already satisfied with their product and pricing, this is the next thing you must find out:

What is the point of having a good product and a reasonable price if they give you headaches because their process is not well-planned? 

Don’t let them ruin your project. Make sure they give you a good experience by ensuring that their process is smooth and hassle-free. To find out if they have one, here are the things you should look out for: 

Consistency and transparency

A firm with a smooth process is consistent with what they advertise and will not confuse you. You don’t have to go back and forth from one page to another to understand how your project will be done. It should be clearly stated on their website, and when you ask them related questions about it, their response should be consistent and aligned with what they have said on their page.

Logical process

The process should be executed logically. The step that follows another should produce intermediate output that ultimately brings you the render that you need. Their approach should impress you with how your project will be done, even if you don’t micromanage it.

4. People

The last P on our list and probably the most important among the 4Ps of good rendering service. Here’s what you need to look for in them:

What their former clients say about them 

Check what others say about them–the good and the bad (if there are any). Finding these reviews may take some of your precious time, but if you’re planning to partner with them in the long run, doing so could save you time and effort. If you can’t find any reviews, the least you can do is check if they are operating legally. Don’t forget to check their website too. Make sure it’s secure because that protects you from being hacked. Also, ensure its contents resonate with what they’re trying to convey.

Good internal communication

If you’re working with only one person, this won’t be a problem. But, if you’re working with a team, make sure that they communicate well, or else your project delivery might be delayed. Ask questions. Don’t be afraid to scrutinize them and test the waters. If everything goes well, you’ll know you are in good hands, and that, in essence, could secure your goals in the long run.

Discover the way they showcase the three other Ps.

The 3Ps mentioned earlier depend on the last P, people. If you find that the business’ product, pricing, and process are acceptable, the team or person behind it could be responsible. 

Whatever they presented on their website about their product, pricing and process could simply demonstrate how organized, coordinated and skilled those people are. And truth be told, those types of people are the best ones to work with, so if you’ve felt like you’ve met them already, secure a spot in their service immediately. 

Are you looking for the words “skilled” and “creative” in the list? Well, the thing is, they are already given. All rendering businesses have amazing artists on their team, so the natural way to find out who renders best is how they will deliver you a fantastic experience that you can’t simply encounter with the rest.

Our Solution

As you've invested a substantial part of your time exploring the intricacies of architectural rendering, we understand the importance of a seamless search for the ideal rendering business. Introducing HR Talent, our comprehensive solution to save you time and offer unparalleled quality in architectural rendering.

Explore the exceptional work of our rendering masters at HR Talent. Specializing in 2D and 3D rendering, our platform showcases a portfolio of talents adept at transforming concepts into visual masterpieces. With a market-tested, high-quality, and client-friendly process, HR Talent is your go-to destination for experiencing the brilliance of rendering artistry. Save the remaining three-quarters of your hour and immerse yourself in the outstanding possibilities with HR Talent, where excellence meets efficiency.

Here are some of the renderings from our talents:

Architectural Renderings - Exterior
Architectural Renderings - Interior
Architectural 2D Floor Plan Renderings

How do you decide what's best among great options? It's like choosing from top architectural rendering businesses—ultimately, who stands out? So, you end up asking, who at HR Talent does it best?

This article was last updated on Jun 17, 2024