Who renders best? : The 4Ps of good architectural rendering service

Oct 2, 2022

8 min


How do you choose between what’s right and more right? The feeling, when asked this question, feels the same when you have a lot of good architectural rendering businesses to choose from. So you ended up asking, who does it best?

A man questioning Who renders best?: the 4Ps of good rendering service

Your concern

Technology has revolutionized architecture & design, allowing you to experience projects more vividly with the help of 3D renderings. 2D was the only way to do it in the past, but with technological advancements, 3D is now available for many projects. Thanks to this progress, you can see your project's appearance even before it is completed. Furthermore, it provides an excellent opportunity for realtors to market quickly and successfully. But here's the catch, it comes with a cost, and if you're not careful with planning your finances, this could take a huge toll on your budget and make it difficult to conduct business. So, to help you resolve this concern, we've prepared some tips you need to know to get the best renderer for your real estate project.

The 4Ps

HomeRender has created an adapted version of the traditional 4Ps in marketing to provide you with the best rendering service. So come along with us as we explore each element & its relevance to delivering exceptional results.

1. Product

We are often captured by beautiful renderings--images of homes with fantastic furniture and perfectly-angled rooms with modern designs. But are these proofs enough for you to be persuaded? What else should you look for in their product? Here are some guide questions: 

Are the sample renderings (interior or exterior) completed with the following (if applicable)?
  • Detailed windows
  • Landscaping
  • Nice appliances
  • Excellent interior design and precise furnishings
  • Siding
  • Soffits
  • Trim

A good rendering should showcase even the most unnoticeable part of the home. It should make the client realize the need to place such a feature because it was presented so beautifully to be ignored. 

Photos: Front and back view of a 3D Rendering by HomeRender.

Can you expand the images to see them in full detail? 

When requesting a rendering sample, it's essential to check that they haven't merely presented you with small images unsuitable for enlargement. If the majority of their models are limited to a compact size, and they can't offer any further detail, then don't go after their service even if you already fell in love with their designs because there's a big possibility that the renderings they give you were not their own. And if it's not theirs, then there is a greater likelihood that their output won't be as desirable as you had envisioned. Who would've uploaded the works of another if they could make a beautiful rendering of their own? Getting their service may put you at a higher risk of losing money and getting a substandard product or, worse, a scam. Avoid these from happening. Always look or ask for rendering samples that could be expanded from your target service provider so you can see even the smallest detail of the home. 

Are they consistent with the quality of output throughout?

This is another thing that you have to keep in mind. If they show ten renderings, ensure that all ten images have complete details and can be expanded. It should be 10/10 and not 7/10. If the latter were the case, it somehow signals that this business may not be able to maintain the type of excellent work they could initially provide. While you would like to give them the benefit of the doubt, you also don't want to lose your client's trust by offering inconsistent renderings. 

As a home builder or realtor, aim to gain more repeat customers/clients in the long run. One way to do this is to offer high-quality renderings consistently by getting the right artists. 

Can you compete with your competitors through their renderings?

This is the last thing you must watch out for under this category. The market is proliferating, and you don't want to lose your share by being left behind. Therefore, each time you'll seek the best architectural renderer, ask yourself first or get some advice from your trusted partners,

"Can their renderings compete with my competitors' work?"

"Can they set an edge and allow me to increase my market share?"

"Are they enough for me to stay and expand in the long run?"

If you can answer these questions with a "yes," then you're now 25% sure that the rendering service you have in front of you offers a good one. 

Now, let's move on with the remaining 75%.  

2. Pricing

If you're someone who checks the internet occasionally about anything, you've probably come across varied rates for such a service. While some providers bill incredibly high prices, some offer relatively economical services compared to other vendors. Now, that makes you wonder which among them should be picked, assuming they all give the same output quality and offer the same perks. 

To guide you in this aspect, try to evaluate their rates by answering the following questions: 

Is the pricing too high?

Are they going overboard? It's always good to give them the benefit of the doubt by checking why they charge a very high price. 

  • Are all the possible costs that you may encounter included in their package?
  • Are they offering a unique rendering or marketing service that could make you rise higher among your competitors?
  • Are they catering to VIPs and companies that are highly exclusive and luxurious?
  • Are they offering services that put your business operation at ease?

If the answer to these questions is "yes," we could say that their pricing is reasonable instead of very expensive. However, if the answer to most of these questions is "no," then that's the time that we could conclude that this company is going overboard in its pricing.

Now let's move on to the second question.

Is the pricing too reasonable to be true?

In your quest to find the best firm, you have discovered companies that offer the same service at a meager price. Aside from that, they're offering almost everything you might need--no contract, unlimited revisions, fast delivery, good customer service, and beautiful render! Who wouldn't want that? But, the thing is, that seems too good to be true. In reality, attractive features always come with a cost, and it couldn't be that cheap unless the firm is trying to engage in a price war-- which rarely happens, especially in this field. So the next time you find such an offering, carefully investigate why or how come they get to offer services that seem too good to be true.

Keep this question in mind: Are there hidden costs?

These are usually stated in a word with an asterisk(*), so always check for comments with those marks to verify everything. Check terms and conditions all the time.  

Price War - a pricing strategy where the firm is charging a very low price against their competitors at the expense of losing profit to gain a larger share in the market

3. Process

If you are already satisfied with their product and pricing, this is the next thing you must find out:

"What is the essence of having a good product and a reasonable price if they only give you headaches because their process is not carefully planned?"

Don't let them ruin your project. Make sure they'll give you a good experience by ensuring that their process is smooth and headache-free. To find out if they have one, here are the things you have to look out for: 

Consistency and transparency

A firm with a smooth process is consistent with what they advertise and will not confuse you. You don't have to go back and forth from one page to another to understand how your project will be done. It must be directly stated on their website, and when you ask them related questions about it, their response should be consistent and headed to whatever they have said on their page. 

Logical process

The process should be executed logically. The step that comes after another achieves intermediate output that ultimately brings you the render that you need. Their approach should amaze you with how your project will be done, even if you don't micromanage it. 

4. People

People. The last P on our list and probably the most important among the 4Ps of good rendering service. Here's what you need to look for about them: 

What their former clients say about them 

Check what others say about them--the good and the bad (if there are any). Finding these reviews may waste some of your precious time, but if you're planning to partner with them in the long run, doing such could save you time and effort. If you can't find any reviews, the very least you can do is check if they are operating legally. Don't forget to check their website too. Make sure it's secure because that saves you from being hacked. Also, ensure its contents resonate with what they're trying to convey. 

Good internal communication

If you're working with only one person, this won't be a problem. But, if you're working with a team, make sure that this is present, or else your project delivery might be delayed. Ask questions. Don't be afraid to scrutinize them and test the waters. If everything goes well, you'll know you are in good hands, and that, in essence, could secure your goals in the long run. 

Discover the way they showcase the three other Ps.

The 3Ps mentioned earlier are highly dependent on the last P, people. If you find that the business' product, pricing, and process are acceptable, the team or person behind it could be accounted for. Whatever they presented on their website about their product, pricing and prices could simply demonstrate how organized, coordinated and skilled those people are. And truth be told, those types of people are the best ones to work with, so if you've felt like you've met them already, secure a spot in their service immediately.

Are you looking for the words "skilled" and "creative" in the list? Well, the thing is, they are already given. All rendering businesses have amazing artists on their team, so the natural way to find out who renders best is how they will deliver you a fantastic experience that you cannot simply encounter with the rest. 

Our Solution

You have already spent a quarter of your hour reading this article, and we don't want you to spend another quarter of it looking for the best rendering business that possesses all those qualities. So here's our solution: presenting you with our architectural rendering business, HomeRender.

Our company provides 2D and 3D renderings and related real-estate services using our market-tested, high-quality, and client-friendly process.

Here are some of our works:

Architectural 3D Renderings - Exterior
Architectural 3D Renderings - Interior
Architectural 2D Floor Plan Renderings

Through careful planning and meticulous testing of the software applications we utilized, we determined the bottlenecks that most rendering clients faced and resolved them by providing application features you can only find at HomeRender. These processes, discoveries, and tests allowed us to provide you with eye-catching, error-free detailed architectural 3D and 2D renderings.

If you want to verify this before getting in touch with us, please visit our website anytime and see how you become a Contender by using HomeRender.

This article was last updated on Sep 20, 2023