Case Studies

Case Study
Case Study of Marketing Asset Creation for builder

Duplex investment property brochure for showhome

1. Client made a request with our New Project Wizard

Their first choice is to select a template which will determine the general layout and style of the brochure. Other additional options are requested, such as headers, features lists, or project descriptions that fit for that particular template. Lastly, is the theme options which will allow you to select a color scheme for the brochure if the default colors do not suit your taste.

2. Image Prep and upload

A few 3D renders, along with 2D floor plans, were uploaded. Since we worked with the company in the past, we had the contact information and logo handy. Additional details of the project were also provided such as description of the project, project highlights, and about the company.

3. Comments and clarifications

In this example, we had to clarify a few things.

  • Was it ok to place the floorplan in the middle of the fold? This worked out well in this case because it was a duplex and the party wall was right on the fold.
  • There were only 3 highlights for the plan, was there any more details or did the builder want to illustrate the numbers of bedrooms and bathrroms? No, they wanted to keep it simple.
  • The brochure was one image short. So we asked them if they were ok with a generic living room image that matched the plans, and they appreciated that we had that instead of a black box.


This example uses certain features (3D Renderings) that are available for clients on the Professional or Business plans.

Case Study
Case Study of Floor Plan Creation from Sketch

One floor of a townhome with labels

1. Hand sketch

A hand sketch was provided with dimensions, wall thicknesses, room labels. The thicknesses of walls were cruitial for the townhouse project as some walls were ajoining other units. Other walls were associated with plumbing pipes, hvac ducting, and elevator requirements. Anything important to show, needs to be marked or highlighted.

2. Image Prep and upload

A photo of the project was uploaded, but the photo needs to be relatively oriented. The flatter the image was or aligned the lines are, the quicker the result will be. Additional dimensions may be required, otherwise it will be assumed based on the scale of the provided image. Ideally it is more accurate to use DWG files, but we will accept most image files.

3. Comments and clarifications

In this example, we had to clarify a few things.

  • What did the "Ter" stand for? "Terrance".
  • Did the client want the "Tub/Shower" label or "Bathroom" label since all other labels were descriptions of the room? "Bathroom" label.
  • What were the types of windows being used (i.e. casement, double hung, slider)? They didn't know yet, so we used a generic plan symbol for them.


This example uses a hand sketch, but blueprint PDF or DWG files are the most common files we receive. Plans in PDF or DWG are commonly used for permitting, but cannot be used alone since they have too much markup to be marketed to the public.

Case Study
Case study about creating 3D renderings from blueprint

Generating 5 renders of a home from architectural blueprints

1. Obtain PDF from the architect

The client, a real estate developer, provided a blueprint PDF showing everything they needed for construction. These plans were for a spec home by the builder that they had built dozens of times. It was a 19-page document showing exterior elevations, building sections, millwork, electrical, and more, including the kitchen sink. While it was detailed, it was for his trades, not something he could give his clients and not something he wanted to publish in his portfolio. Through the ordinary course of business, he received the PDF via email.

2. Decide which locations

The client decided to select 5 locations within the home to be rendered. It was four at first, but since one client ordered a pool, the client decided to add one extra render to show off the rear of the building.

  • Master Bedroom
  • Great Room
  • Kitchen and Breakfast Area
  • Front Perspective
  • Rear Perspective

3. Use our New Project Wizard

One screenshot of a section of our New Project Wizard

Using our New Project Wizard is extremely intuitive and easy.

  1. The client used the name of the house plan as the project name
  2. Then selected 3D Render as the Desired Assets
  3. For Output, selected a quantity of 4, and chose the initial four locations (Master Bedroom, Great Room, Front Perspective, Kitchen)
  4. They chose Transitional as their Interior Design Style and left the rest of the options on their default settings
  5. Uploaded the one blueprint PDF
  6. After reviewing a summary of the project, submitted the request

4. Comments and clarifications

In this example, we had to clarify a few things.

  • Did the cabinets of the kitchen go all the way to the ceiling? No, they were standard size, and they had boxed in above it with drywall. So we drew that in and made the hood fan chassis and backsplash end there.
  • Was there carpet in the bedrooms? Yes, there was. The color was undecided, so we went with a neutral grey.
  • We completed the front exterior shot as a morning time of day scene (the default) but then modified it to change the time of day to twilight upon the client's request.
Comments and clarifications can lead to changes over time


This process took about one and half months to complete all five renderings from start to finish. Completion time depends on many factors, including information provided, level of detail and quality needed, communication between us, and staffing. The nice thing is that once we created the model, we could reuse it for different perspectives. The client was very flexible on our design choices and left a lot of decisions to our staff, but you can make unlimited revisions or adjustments to match your needs.

Become a contender, use HomeRender!