5 ways to generate more leads for your real estate business

Mar 9, 2023

6 min


Steps to attract more clients have never been this much in the past!

A female realtor


In the past, real estate businesses mainly relied on word-of-mouth referrals or traditional marketing methods such as television commercials, magazines, newspapers, and billboards to generate leads. However, lead generation techniques have evolved beyond these traditional approaches. With continuous technological advancements, numerous industries are exploring innovative methods to connect with potential clients. Keep reading to learn about some of these modern strategies.

Ways to generate leads

1. Conducting free lectures and accommodating invitations to speak

Your students from the public or private lectures you conduct may have the potential to become your clients. Once you share your real estate expertise in those lectures and see that you have the skills, knowledge, attitude, and experience that could benefit their business, the chances of closing a deal with them in the future could be higher. 

In an age where conducting lectures are much easier through social media platforms and other online networking sites, hold as many online lectures or courses as you can. You can do this by taking the following steps:

A. Search for a timely topic that is most likely attended by your target market. Some topics that you may include are: 

  • Upcoming home features for 2024
  • The differences in trending house designs
  • Tips on buying a property
  • The legal documents you need to be familiar with before buying a property
  • Top 10 things to look for when buying a home
  • House inspection 101
  • The do's and don't when buying a property
  • Steps to ensure that you're real estate agent is not a scammer
  • How to select the right piece of land for your home
  • A comprehensive guide to real estate investment
  • Tips for first-time homebuyers

B. Educate and update your knowledge about the topic or invite someone from your business to do it. 

C. Know when is the best time to conduct the online or onsite lectures

D. Set the date

E. Invite your target market.

Ways to invite: 

  • Post the lecture on your website and social media platforms where they can register to join
  • Send them a personalized email with the link 
  • Share it with your friends and proactively ask them to share it with others as well (if you're ok with it). You can also post in community forums or FB groups (if allowed). 
  • If you can pay for the advertisements, explore them as well so that more people can join. Generate more leads for your real estate business with minimal cost via social media advertisements.  

F. Prepare for your lecture–mentally, physically, and technically. Ensure to deliver a smooth presentation that's memorable for your audience. You may also record your lecture beforehand, but make sure to answer the questions live. 

G. Record your lecture if you'll do it live and upload it on platforms that are most visible to your target market. 

2. Community forums and groups

Community forums can take place in various settings, either physically or online, where individuals with shared interests engage in discussions. This makes it an excellent opportunity to generate more leads for your real estate business. If the forum is on-site, you can initiate a conversation and hand out your calling card or ask someone to do so on your behalf. On the other hand, if it's online, you can participate in ongoing discussions and follow all the rules. You can also create a post to share your real estate knowledge, covering various topics such as:

  • The latest trend in the real estate market
  • Robert Kiyosaki or Warren Buffet's real estate-related forecast
  • Real estate trend in the next ten years
  • What could millennial investors expect in the real estate market
  • The latest policies about real estate
  • Real Estate Market today: Bullish or Bearish?
  • Types of real estate investments

We hope those topics drive you to participate in community forums to get more leads. You'll never know. The people you're sharing conversations with within the comment section could be your next leads or could help you generate more leads. 

If you can, try to build an online community forum where you have broader control. :) 

In addition to community forums, another avenue to consider is assisting local community groups. Becoming a community member can foster trust, ultimately leading to more leads for your real estate business in the future.

3. Newsletters 

How often do you read news and articles online? Have you encountered a site where a tab suddenly opens inviting you to sign up to receive that news and articles directly on your email? 

That is how newsletters typically work to generate more leads for a business. 

Since newsletters of businesses contain interesting information, people are often drawn to sign up for them. This allows the company to send more promotions, invitations, and advertisements, especially if the person allows it.

However, take note that sending newsletters is not that easy. They need to be set up using particular software, and the information that needs to be shared must be compelling. You must also be ready to create more information to engage your target market regularly. Since you're from the real estate industry, sending them newsletters informing them of the market's current trend would benefit you. You can also maximize newsletters by directly including the properties you sell or properties that will be built soon.

4. "Money-stretching" Programs

What drives you to buy from the same online shopping platform every time? 

Loyalty points. 

These loyalty points give us more perks, discounts, and, most importantly, a sense of satisfaction that drives us to visit the site and buy more products. However, loyalty points do not apply to real estate firms since properties are not something people will keep buying in the short run unless they're in the business of buying and selling properties. Offer these "money-stretching" programs instead, 

  • Perks for word-of-mouth referrals (referral = 1 bottle of wine)
  • Discounts for early payers (save 1% off the bill by paying early, that is 1% x 12 months = 12% per year ROI)
  • Discounts for repeat customers 

The examples given above are just some programs that could help you generate more leads. There could be more but study them carefully before implementing them. 

Things that don't work: giveaways or contests. People don't care about you or your services; they may only participate to get the freebie or win the prize unless the freebies are given in exchange for quick surveys that allow you to get your target client's email addresses.

5. Advertisements

If you've been in the real estate industry for quite some time, you know how important this last option is. 

During the 1980s, real estate agents commonly relied on newspaper advertisements as most people read newspapers. However, this trend shifted after the launch of the World Wide Web in 1991, which significantly transformed how real estate businesses market their properties. More firms turned to social media marketing to advertise their properties. The rationale behind this is the effectiveness of online advertising in selling properties since more and more homebuyers (97% in 2020) use the internet for home searches. Now, the question would be, how to advertise online effectively? 

Here are some ways, according to Forbes

  • Build a professional website
  • Create a popular blog
  • Engage in content marketing
  • Install Google Analytics
  • Create a lead generation tool("squeeze page")
  • Implement PPC advertising
  • Get social on Instagram
  • Use Twitter hashtags
  • Use email marketing campaigns
  • Ask for reviews on Yelp
  • Build a profile on Zillow
  • Set up a local or business page on Google
  • Leverage Trulia ads
  • Build a Facebook page

What should you include on your website or social media pages? 

  • Floor Plans - 2D and 3D plans attract leads who consider a particular goal for their real estate, like knowing the property's layout or measurement.  
  • 3D Renderings - can drive one to visit the site or page that posts it.

Are you concerned about getting these types of floor plans and rendering? 

We can help you. 

At HomeRender, we aim to help clients like you streamline your business by providing a subscription-based 3D rendering service so that you can focus on expanding your market and gaining higher profit in the long run. 

Does it sound interesting to you? 

Here are sample floor plans and 3D renderings from our artists:

2D Floor Plans

3D Plans

3D Renderings - Exterior

3D Renderings - Interior

At HomeRender, we are committed to providing you with top-notch renderings and floor plans that are of award-winning quality and can be used for billboards. Whether you're a small or large design firm, we have a plan catering to your business needs. Sign up now to subscribe to a plan that best suits your business need and see how the five ways to modern lead generation fall into place perfectly!

This article was last updated on Sep 21, 2023