The construction industry is facing a major challenge in the form of rising interest rates, which affect the affordability and profitability of construction projects. According to Bank of Canada’s Tiff Macklem, the interest rate has been steadily rising since January this year, reaching 4.5%, Canada’s highest rate since 2007. This rate has greatly impacted Canadian builders, as well as the inflation rate, which peaked at 8.1% last summer.

As interest rates increase, construction loans become more expensive, which may discourage developers and investors from starting new projects or completing existing ones. Higher interest rates also reduce the demand for housing, as potential buyers may find it harder to qualify for mortgages or afford monthly payments. This could lead to a slowdown in the housing market and a decline in construction activity.

However, the construction industry is not helpless in the face of interest rate challenges. There are technological advancements that can help the industry navigate the changing landscape and create opportunities for growth and innovation. In this blog, we will explore how leveraging three of these advancements - 3D rendering services, data analytics and artificial intelligence, and sustainability and green technologies - can help construction businesses boost sales and overcome interest rate challenges. We will explain how these technologies can help the construction industry reduce costs, improve efficiency, and enhance quality. We will also provide examples and evidence from web sources to support our claims.

One of the technological advancements that can help the construction industry cope with rising interest rates is 3D rendering services. 3D rendering is the process of creating realistic images of buildings and structures using computer software. 3D rendering services can provide many benefits for the construction industry, such as:

Design optimization: 3D rendering services can help architects and engineers create better designs by allowing them to visualize and test different scenarios, materials, and layouts. 3D rendering can also facilitate collaboration and communication among project stakeholders, as they can easily share and review 3D models and renderings. 3D rendering can also help identify and resolve potential design errors and conflicts before construction begins, saving time and money.

Cost reduction: 3D rendering services can help reduce the cost of construction by eliminating the need for physical models, prototypes, and mock-ups. 3D rendering can also help optimize the use of materials and resources, as well as reduce waste and rework. 3D rendering can also help attract and retain clients by providing them with realistic and impressive presentations of their projects, increasing their satisfaction and loyalty.

Quality improvement: 3D rendering services can help improve the quality of construction by ensuring that the final product matches the design specifications and expectations. 3D rendering can also help enhance the safety and performance of buildings and structures, as well as their environmental impact and energy efficiency.

3D rendering services are becoming more popular and accessible in the construction industry, as they offer a variety of 3D rendering solutions for different types of projects and purposes. Some of the top 3D rendering software solutions available in 2024 include Autodesk BIM 360, Revit, Navisworks, Tekla BIMsight, BIMobject, and BIM. Some of the leading 3D rendering service providers in the market include Magellan, Render3DQuick, Cad Crowd, Rayvat Engineering, and Trimble.

Some examples of how 3D rendering services have been used in the construction industry are:

The Dubai-based architectural firm Killa Design used 3D rendering and BIM technology to design some of Dubai’s most iconic buildings, such as the Museum of the Future.

The Abu Dhabi Municipality launched a pilot scheme to use drones and 3D rendering to monitor engineering work on construction sites.

The construction company Skanska used 3D rendering and VR technology to create a virtual tour of the New Karolinska Solna hospital in Sweden, allowing stakeholders and visitors to experience the project before its completion.

The construction company Turner Construction used 3D rendering and AR technology to overlay BIM data on the physical site of the Sacramento Kings Arena, enabling real-time collaboration and quality control.

3D rendering services are a valuable technological advancement that can help the construction industry overcome the challenges of rising interest rates by improving design, reducing cost, and enhancing quality. 3D rendering services are widely available and affordable, and can be applied to various types of construction projects and purposes. 3D rendering services can also create competitive advantages and customer satisfaction for the construction industry.

Interested in getting a 3D Rendering Service? Click here. 

Data Analytics and Artificial Intelligence

Another technological advancement that can help the construction industry cope with rising interest rates is data analytics and artificial intelligence. Data analytics is the process of collecting, processing, analyzing, and visualizing data to gain insights and make informed decisions. Artificial intelligence is the ability of machines to perform tasks that normally require human intelligence, such as learning, reasoning, and problem-solving. Data analytics and artificial intelligence can provide many benefits for the construction industry, such as:

Risk management: Data analytics and artificial intelligence can help identify and mitigate risks in construction projects, such as delays, cost overruns, quality issues, safety hazards, and environmental impacts. By using data from various sources, such as sensors, drones, cameras, and wearables, data analytics and artificial intelligence can monitor and analyze the performance and condition of the project, and alert the project team of any potential problems or deviations. Data analytics and artificial intelligence can also help predict and prevent risks by using historical data, simulations, and scenarios to test and optimize the project plan and schedule.

Productivity improvement: Data analytics and artificial intelligence can help improve the productivity and efficiency of the construction workforce, equipment, and materials. By using data from various sources, such as GPS, RFID, and IoT, data analytics and artificial intelligence can track and optimize the utilization and allocation of resources, and reduce waste and downtime. Data analytics and artificial intelligence can also help automate and streamline some of the repetitive and tedious tasks, such as data entry, document processing, and quality inspection.

Quality enhancement: Data analytics and artificial intelligence can help enhance the quality and accuracy of the construction output, as well as the customer satisfaction and loyalty. By using data from various sources, such as BIM, 3D scanning, and feedback, data analytics and artificial intelligence can verify and validate the design and construction specifications, and detect and correct any errors or defects. Data analytics and artificial intelligence can also help personalize and customize the construction output, as well as provide recommendations and suggestions to the customers based on their preferences and needs.

Some examples of how data analytics and artificial intelligence have been used in the construction industry are:

The construction company Bechtel used data analytics and artificial intelligence to improve the safety and efficiency of its projects, such as the Crossrail project in London. By using data from sensors, cameras, and drones, Bechtel was able to monitor and analyze the site conditions, worker behavior, and equipment performance, and identify and prevent any potential hazards or issues.

The construction company Skanska used data analytics and artificial intelligence to optimize the energy consumption and carbon footprint of its projects, such as the Harvard HouseZero project in Cambridge. By using data from IoT devices, weather stations, and smart meters, Skanska was able to monitor and control the energy usage and environmental impact of the building, and achieve net-zero energy and emissions.

The construction company Turner Construction used data analytics and artificial intelligence to enhance the quality and accuracy of its projects, such as the Salesforce Tower in San Francisco. By using data from BIM, 3D scanning, and machine learning, Turner Construction was able to verify and validate the design and construction specifications, and detect and correct any errors or deviations.

Data analytics and artificial intelligence are valuable technological advancements that can help the construction industry overcome the challenges of rising interest rates by improving risk management, productivity, and quality. Data analytics and artificial intelligence are widely available and affordable, and can be applied to various types of construction projects and purposes. Data analytics and artificial intelligence can also create competitive advantages and customer satisfaction for the construction industry.

In the face of escalating interest rates, the construction industry confronts formidable challenges that could potentially impede growth and innovation. However, armed with cutting-edge technological advancements, the industry possesses a formidable toolkit to not only navigate these challenges but also carve out new avenues for progress.


The exploration of three pivotal technological advancements—3D rendering services, data analytics, and artificial intelligence—reveals a transformative potential. From refining designs and reducing costs through 3D rendering to enhancing risk management and productivity with data analytics and AI, these innovations present tangible solutions for an industry grappling with the financial uncertainties of rising interest rates.


Real-world examples, from the architectural marvels in Dubai to the sustainability achievements in Cambridge, underscore the practical impact of these technologies. As 3D rendering and data-driven intelligence become more accessible and affordable, they not only offer immediate benefits in cost reduction and quality enhancement but also promise to reshape the competitive landscape of the construction industry.


In conclusion, the synergy of technology and construction represents not just a response to interest rate challenges but a proactive stance towards a future defined by efficiency, sustainability, and unparalleled project success. Embracing these innovations is not merely an option but a strategic imperative for an industry that thrives on resilience, adaptability, and the pursuit of excellence.

10 Examples of Artificial Intelligence in Construction (trimble.com)

Artificial intelligence in the construction industry | Roland Berger

Big Data Is Transforming the Construction Industry | BigRentz

The Age of With… AI in construction and infrastructure (deloitte.com)

Getting Started with Predictive Analytics in Construction (autodesk.com)

The Construction Industry Is Getting Greener: Why, How, And What’s Changing? (forbes.com)

Green Technology in Construction - Environment Co

What is Green Technology Construction (Types & Benefits) - Guide 2024 (upperinc.com)

Green Building Technology: Initiative, Definition, Design & Materials Used (scienceabc.com)

3D Rendering Services: #1 Architectural Visualization Company (render3dquick.com)

Sustainable Construction: 6 Methods for Greener Construction (autodesk.com)

Architectural 3D Rendering Services - Architectural Rendering Company (rayvatengineering.com)

Hire Freelance 3D Construction Rendering Services for Your Firm | Cad Crowd

Interest rates pose challenges for builders, but opportunities are on the horizon (rsmus.com)

How Rising Interest Rates Are Confounding Construction | Built (bluebeam.com)

Rising interest rates & the construction industry - Bridgit (gobridgit.com)

How Does Hike in Interest Rate Affect Construction Industry? - The Constructor

BUILDING INSIGHTS: Rising interest rates and inflation impacts commercial construction (readingeagle.com)

What do high interest rates mean for small construction companies? | FMB, Federation of Master Builders

12 Futuristic Construction Technology Trends [with Examples] (imaginovation.net)

The Impact Of Technology On Real Estate (forbes.com)

Revolutionizing Real Estate: The Impact of Technology | CBRE India

The Future of Real Estate: Technological Advancements in Construction and Development - myotlo.com

How tech advancements are changing real estate, and what's next - The American Genius

https://www.cbc.ca/radio/asithappens/tiff-macklem-inflation-interest-rates-1.6832232#:~:text=The%20Bank%20has%20been%20steadily,8.1%20per%20cent%20last%20summer.

How to Boost Sales and Overcome Interest Rate Challenges in Construction by Leveraging Technological Advancements

Using Technology to Increase Profits and Reduce Costs in the Construction Industry Despite Rising Interest Rates

How Technology Can Help Construction Overcome Interest Rate Challenges

The real estate industry has undergone significant changes in the past few years, especially due to the COVID-19 pandemic. However, as we enter a new phase of recovery and growth, the industry is also facing new challenges and opportunities. In this article, we’ll explore the real estate outlook for 2024 and beyond and provide insights into how property developers and realtors can adapt to these changes and take advantage of new opportunities.

One of the most important factors that will affect the real estate industry in 2024 and beyond is the level of interest rates and mortgage rates. The Federal Reserve has started to raise interest rates in 2023, which will have a ripple effect on the mortgage market. As interest rates rise, borrowing costs will increase, which may dampen the demand for housing. However, rising interest rates may also boost the demand for rental properties as some buyers may opt to rent instead of buy.


Another factor that will influence the real estate industry is mortgage rates. Mortgage rates have been at record lows for the past few years, which has stimulated the housing market. However, as interest rates rise, mortgage rates will also follow suit, which may affect the affordability of housing. This could lead to a cooling down of the housing market as some buyers may be priced out.

Another trend that property developers and realtors need to pay attention to is changing buyer preferences. Millennials are the largest generation of homebuyers, and they have different preferences than previous generations. Millennials prefer smaller, more affordable homes that are located in urban areas and close to amenities. They also value sustainability and energy efficiency and are willing to pay more for green features.


On the other hand, baby boomers are the largest generation of homeowners, and they are starting to retire and downsize. This trend is expected to continue over the next few years, which may increase the supply of larger homes and decrease the demand for them.


Finally, property developers and realtors need to embrace the impact of new technologies on the industry. 3D rendering service and virtual reality technology are becoming more popular in the real estate industry, as they provide buyers with a more realistic and immersive experience. These technologies can help buyers to visualize properties and make better decisions. Artificial intelligence and machine learning are also becoming more prevalent in the industry, as they help property developers and realtors to make smarter decisions. For example, AI-powered tools can help predict which properties will sell faster and for a higher price, or which improvements will add the most value to a property.

The real estate industry is facing new challenges and opportunities in 2024 and beyond, from the impact of rising interest rates to changing buyer preferences and the adoption of new technologies. Property developers and realtors need to be aware of these changes and adapt to them to stay ahead of the competition. By keeping up with the latest trends and technologies and by providing buyers with the features and amenities they want, property developers and realtors can position themselves for success in the years to come.

Tips for Property Developers and Realtors to Navigate the Real Estate Changes

Learn how property developers and realtors can stay competitive in this changing landscape.

How Property Pros Can Thrive in 2024 and Beyond

Over the past 18 months, more people spent time at home, which allowed them to think about what they wanted. Thus, according to a recent article released by PRNews Wire, the home trend in 2022 involves more designs that showcase one’s creative expression, individuality, and freedom. Make sure you’re aware of these types of designs that are foreseen to showcase one’s creativity and personality so you can consider them before finalizing your 3D rendering plans for your clients. 

Biophilic design has been part of 2021’s interior design trend list. And in 2022, experts forecasted that this design would continue to thrive in the years to come because of the aggravating condition of our planet. Therefore, in your 3D rendering samples, try to  incorporate the following elements: 

Which biophilic design elements seem exciting and suitable in the architectural 3D rendering you’re planning? Is it coming from the list of indoor plants, organic materials, or nature-inspired shapes and forms?

Before finalizing your thoughts, allow HomeRender to share other trending designs in 2022 that we have included in our list. 

Designs that utilize the colors of nature

Different companies have different versions of their “color of the year.” In our case, we go with Sherwin William (largest paint supplier) version to match practical applications for home, and it is none other than the Evergreen Fog. Check the video below to know what evergreen fog looked like. 

Sherwin-Williams 2022 Color of the Year - Evergreen Fog

Aside from evergreen fog, another color of nature that is bound to trend in 2022, according to design experts, is brown.

Fiona Gould, the founder of  Chelon Design, said that brown would be the new black. She notably stated that the "brown" she's pertaining to are the shades of caramel, tan, and chocolate browns combined with soft creams.  

Are you looking for some inspiration for your 3D rendering? Check the photos below. 

How did you find the designs so far? Are you slowly creating an exciting interior design in your mind? Let's see as we unfold the last two interior designs that we have included in our 2022 list. 

This design is more likely the new version of Shabby Chic. However, cottagecore design more likely resembles the way of life, unlike the former, where certain design elements must be incorporated, like feminine floral prints, slipcovers, designs that signify country designs, and other vintage elements. 

If you plan to design a cottage core-inspired living room for your 3D rendering, try to incorporate home elements that allow for a more simple and sustainable life that is harmonious with nature. 

Cottagecore enthusiasts often utilize natural color palettes with neutral and warm tones to accent their place. They also decorate them with dried flowers, fresh flowers, and houseplants. 

You may find that cottagecore has slightly similar elements to the previous two designs we've mentioned. So how does it differ?

Cottagecore embraces history and romanticism, which may not be present in eco-friendly designs, and designs that utilize greens and browns. 

If you can relate with the cottagecore proponents, here are some cottagecore-inspired designs you can use for your architectural 3D rendering.

The final design that you must take note of this year before you have your 3D rendering samples ready. 

Even if we have seen minimalism in the previous years, 2022 is up to bringing an extreme version of it. This can be traced back to the hard lockdowns, which push people to declutter their belongings to create more space for daily home living activities and ease stress.

Have you ever rendered a minimalist style of rendering before? What would the changes be if you rendered an extreme version of it?  

Let’s take a look at the photo below for a sample 

Eco-friendly interiors, designs that utilize the colors of nature, cottagecore, and extreme minimalism are the design trends that you must consider for good rendering in your architectural 3D rendering projects for 2022.

How do you plan to incorporate them into your portfolios?

Consider integrating them because more clients will demand these designs this year and, maybe, in the future. So, you better be ready and update your plans in the easiest way possible by simply subscribing to HomeRender's services.

HomeRender is a subscription-based rendering service platform where you can order high-quality floor plans and 3D renderings as much as you want, as long as there are slots available! HomeRender employs a system where all you have to do is fill out a project wizard and wait until your project is ready for approval and delivery.

Here are samples from our HomeRender artists:

Don't waste another chance before your competitor increases their market share against yours. Become a Contender, use HomeRender. 

Before finalizing your designs, check these 2022 trends! 

Home trend in 2022 involves more designs that showcase one’s

2022 Design trends to see before finalizing your 3D Rendering projects

Do you want your clients to feel great about the architectural 3D Renderings they could get from you? Then, maybe you want to check out these 2022 home features and include them in your designs. Incorporating the latest trends in architectural 3D Renderings may help make your clients happy! Let's take a look at the home features that you could include for 2022 which can enhance their living experience. It consists of accent walls, multi-functional spaces, convertible furniture, curves on furniture and décor, art-deco patterns, and kitchen-slab backsplashes. Read on to discover more about each home feature. 

An accent wall, otherwise known as a "feature wall," is a wall that has a different design that makes it outstanding among other walls. Accent walls have been trending in 2021 and will continue to become a home feature that designers look forward to seeing on the 2022 list. Accent walls could showcase your client's personality and sense of artistic expression. Including them in your designs could make your architectural 3D renderings more customizable and likable. 

The accent wall is best featured in the chimney breast of the living room or the wall behind the bed headboard. But it could be anywhere else your client like to see them most. 

To start, get to know your client a little more, then start drafting the "statement" or "appearance" that expresses their personality. Explore how other people who have the same personality make theirs. Don't limit your client's accent walls to paints and wallpapers. Be as creative and resourceful as possible. 

See sample accent walls below for inspiration.

2. Multi-functional Spaces and Convertible Furniture

The existence of the pandemic allowed your clients to discover that it is now possible for a part of their homes to be turned into an office, gym, or cinema. If prospective clients have kids, explore the idea of having a study room beneath stairs on your rendering. 

If your client wants a design for their tiny home, try to include convertible beds/sofas in your 3D rendering for their small space. You may also share with them the idea of turning tables into a divider, wall paintings into chairs, cabinets into television wall mounts, and beds into living room walls. 

Photos: Zoom-Room/IG(left); House & Home/IG(right)

Based on most designers,  Straight lines and smooth and sharp edges will temporarily be out of trend. 2022 will pave the way for more rounded shape furniture and home decor. According to professionals, round shapes or curvy figures provide soothing energy, tranquility, and fluidness to a space that perfectly complements the world’s current condition. If your client is currently aiming for an updated style, make sure to incorporate curves in your 3D renderings for their home. 

Have you thought about where to place them? 

Photos: Trickle Creek Designer Homes/IG(left); Kasa Interiors/IG(right)

If your client is into displaying luxury and glamour, you might want to think about including this feature at home. Incorporate sleek furnishings. Zigzags, trapezoidal, triangular, chevron, sweeping curves, and other geometric patterns on your 3D renderings. You may showcase these design elements on your client’s furnishings that are attached or displayed on their walls, ceilings, or floors. 

Photo: HSARTDECOHOME/IG(left); Chelsea Benay, LLC/IG (right)

In 2021, kitchens with solid (slab) backsplashes became popular. According to experts, these slab backsplashes will continue to thrive in 2022. 

A slab backsplash refers to a modern kitchen style that shows no distinction between the kitchen’s countertops and its walls. Granite, Marbles, and Quartz are the most common materials used by homebuilders in creating solid slab backsplashes. 

Take a look at the photos below for some of the most popular slab backsplashes in 2021. Take inspiration from them so you can include some more appealing kitchen features in your 3D Rendering. 

Looking for ideas on how to upgrade the interiors of your upcoming projects? 

Incorporate contemporary 2022 home features such as an accent wall, multi-functional spaces, convertible furniture, and curvy or art-deco pattern. It is essential to enquire about your client's preferences for the 2022 home features so as to create a 3D rendering that wows and delights them. This way, their dream house will meet all of their expectations.

Are you looking for help in including these elements perfectly in your 3D rendering? 

Amaze your clients with fantastic 3D renderings by including these 2022 features. 

Do you want to make your clients feel great about the 3D renderings that they could get from you? 

2022 Home features you may include in your architectural 3D Renderings

The evolution of architectural visualization (a.k.a. architectural rendering) can be traced back as early as 4000 years ago. However, as it is done today, architectural rendering only began in the 19th century, the Renaissance period, when art and science became popular in Europe. The current architectural rendering techniques owe their origin to the works of Michelangelo, Leonardo Da Vinci, and other artists from that era. Although there is no mention of specific rendering styles, it is safe to assume that they were the source of inspiration in the development and popularity of the following styles: Whodunnit, The Katherine Heigl, The Theodore, The David, and Palimpsest. Knowing these popular styles can help you and your artists streamline your business operation and promote your properties better. With all those benefits, it might be better to grab this moment and read on to discover more about today's hottest trends in architectural visualization. 

Whodunnit is inspired by the genre of cinema that focuses on gloomy or moody characteristics with cold-tone colors like dark blue, dark green, and violet. All these were done to highlight the creation of the structure in place.   

Idealistic and romantic rendering style. 

The main features of Katherine Heigl are very high saturation of colors, views of people performing day-to-day activities, and over-lighting. Architects often use "The Katherine Heigl" to render the exteriors of structures situated in urban areas. This type of design is popular because it helps viewers vividly visualize how it perfectly complements the surrounding. 

Rendering style, which highlights bright and airy spaces. Architects who use this style are primarily into interiors, and the designs they produce commonly have bright backgrounds, diffuse lights, and spacious scenes. These characteristics make “The Theodore” popular as they help create a realistic picture that presents a warm and inviting atmosphere.

This popular style gives a utopian feel because the imperfections in real-life environments are omitted. Bright lighting, luminous images, perfectly detailed images, and uniform foliage highlight this style. Architects commonly used this style in rendering luxury hotels and shopping centers. 

A design that overlays the new design of the building over the existing building intended to be transformed. If you want to illustrate potential changes which could take place during a renovation, this type of render could be your best choice. 

Now that you have learned about the hottest trends in architectural visualization, which among them do you think fits best for your next project? Is it the one that emphasizes lighting and angling of lenses like The Theodore? Or will you go for the style that exhibits very high saturation of colors, plenty of background characters, and over-lighting, like The Katherine Heigl? How about a more realistic visualization style like Whodunnit? If you're into renovations, you might probably go with Palimpsest. 

When you note the differences and the purpose of each style, deciding how your architect will design your next property will be easier and more efficient. 

If your answer is yes, we have a piece of good news!  

We have incorporated several of these designs as choices on our subscription plans. These plans help you streamline your design, construction, or real estate projects. You just have to subscribe to our services to access the rendering styles we mentioned through our HomeRender app feature, New Project Wizard. Through that feature, you can communicate with your designer directly without setting any meetings or appointments in advance and, therefore, use that time instead to grow your business further. 

If the service mentioned made you more motivated and excited to start your project, what more if you have discovered the rest of our package? 

In the meantime, allow us to share with you some of the custom home renders that we have produced using HomeRender. 

Interior Renders of Open Floor Plan Kitchen and Dining

Generating these home renders is a straightforward process since we offer pre-established options that cater to the needs of homebuilders, architects, interior designers, and realtors. Here's a glimpse of the choices available for selection.

We have more options available with our new project wizard to automate your process and streamline your overall business operation. Don't delay your HomeRender subscription. Take your chance today. :)

Popular rendering styles that you probably encountered this year but never got the chance to identify.

Hottest Trends in Architectural Rendering

trends Blogs

.css-1hnz6hu{position:static;}.css-1hnz6hu::before{content:'';cursor:inherit;display:block;position:absolute;top:0px;left:0px;z-index:0;width:100%;height:100%;}How Technology Can Help Construction Overcome Interest Rate Challenges

How Property Pros Can Thrive in 2024 and Beyond

2022 Design trends to see before finalizing your 3D Rendering projects

2022 Home features you may include in your architectural 3D Renderings

Hottest Trends in Architectural Rendering

How Technology Can Help Construction Overcome Interest Rate Challenges