Discover that lighting style idea that changes your 2023 and beyond for good!

Most of us like certain movies because we can relate to them. We can relate to its story, settings, OST, characters, and scenes. But did you know that one more element completes the movie, making us want them so much?  

It’s the lighting. 

Lighting plays a crucial role in communicating the intended emotions of writers and directors to their audience. Take note of the lighting used in a specific scene if they want to evoke a lively and celebratory atmosphere. Have you noticed how the lighting changes in such situations? Similarly, observe the lighting when they attempt to evoke a sense of loneliness within you. Were you able to discern any difference?

Lighting is very effective in stirring the audience’s emotions. The same is true with rendering. When proper lighting is used in a rendering, it can unleash the details that the artist wants their clients to see. The right lighting can also reveal the overall beauty of a rendering. 

Lighting does a lot, and it can make or break a client’s expectation of one’s design. Thus, it is essential for someone in the real estate, construction, or design business to be knowledgeable about the different lighting styles, as it can directly impact their client’s perspective on the quality of their work and overall business service. 

Having said this, allow us to share with you the different lighting styles that artists use in 3D Rendering.

Lighting Styles

There are three lighting styles: Daytime, Dusk or Dawn, and Nighttime. But in this blog, we will only discuss the first two because they are the most commonly used lighting styles in architectural visualization. Read further to find out why. 

1. Daytime (noon) Lighting Style

The artist who uses this type of lighting style aims to achieve the following in their rendering: 

• Present their design with a set of brighter colors that are known to give positive vibes
• Demonstrate the beauty of the color palette or emphasize the house dimension. 
• Add more noticeable elements.  Daytime (noon) lighting lets your clients view the texture, intricate furniture details, unique decor, and home furnishings in the most precise way possible. 
• Enable their clients to feel at ease with the mood that it gives. 

Take a look at the HomeRender creation below and see for yourself.

Based on most artists from different forums, daytime (noon) lighting is the preferred lighting style of most clients as it looks more professional than any other lighting style. But please note that “most” is not equivalent to “all.” Some of your clients may still have a different lighting preference in your rendering project, so it’s also best to know the Dusk or Dawn Lighting Style.

2. Dusk or Dawn Lighting Style

The second most popular lighting style for rendering projects chosen by clients is the dusk or dawn lighting style, which offers a warm and cozy atmosphere and promotes relaxation. This lighting style captures the ambiance of watching a sunrise or sunset while enjoying a cup of coffee or tea on the balcony. The dusk or dawn lighting style creates a dreamy feeling by combining daytime and nighttime lighting colors to produce a soft, warm hue. To achieve this effect, artists use contrasting color palettes and adjust the lightness and darkness. Take a look at the sample photo below and see how it affects you.

How did you find the two lighting styles so far? 

Both lighting styles have their unique qualities. Daytime lighting is perfect for creating a cheerful and inviting mood, while the dusk or dawn lighting style is ideal for producing a cozy and warm environment. Both types evoke positive emotions, which is why they are popular choices in architectural visualization.

Do you need a platform that offers 3d rendering lighting style services for your architectural visualization projects? We’re sure there are a lot out there, but what sets us apart is our subscription plan offerings which could save you dollars if you use our service strategically with a full-year commitment! So, can we look forward to your request? 

Whether you want a daytime lighting style or dusk or dawn lighting for your future 3d rendering styles, we hope you’ll consider HomeRender as your partner in making your projects possible! And by the way, we don’t just exist to offer you perfect lighting styles; we’re here to streamline the way you do your business. From drafting your floor plans and providing your renderings to creating the marketing brochures you need for your social media marketing or expanding your onsite presence, we have them all for you! 

We hope you’re as excited as we are! Sign up now!

This article was last updated on Sep 20, 2023