How Property Pros Can Thrive in 2024 and Beyond

Apr 10, 2023

2 min


Tips for Property Developers and Realtors to Navigate the Real Estate Changes

The real estate industry has undergone significant changes in the past few years, especially due to the COVID-19 pandemic. However, as we enter a new phase of recovery and growth, the industry is also facing new challenges and opportunities. In this article, we’ll explore the real estate outlook for 2024 and beyond and provide insights into how property developers and realtors can adapt to these changes and take advantage of new opportunities.

Interest Rates and Mortgage Rates

One of the most important factors that will affect the real estate industry in 2024 and beyond is the level of interest rates and mortgage rates. The Federal Reserve has started to raise interest rates in 2023, which will have a ripple effect on the mortgage market. As interest rates rise, borrowing costs will increase, which may dampen the demand for housing. However, rising interest rates may also boost the demand for rental properties as some buyers may opt to rent instead of buy.

Another factor that will influence the real estate industry is mortgage rates. Mortgage rates have been at record lows for the past few years, which has stimulated the housing market. However, as interest rates rise, mortgage rates will also follow suit, which may affect the affordability of housing. This could lead to a cooling down of the housing market as some buyers may be priced out.

Changing Buyer Preferences

Another trend that property developers and realtors need to pay attention to is changing buyer preferences. Millennials are the largest generation of homebuyers, and they have different preferences than previous generations. Millennials prefer smaller, more affordable homes that are located in urban areas and close to amenities. They also value sustainability and energy efficiency and are willing to pay more for green features.

On the other hand, baby boomers are the largest generation of homeowners, and they are starting to retire and downsize. This trend is expected to continue over the next few years, which may increase the supply of larger homes and decrease the demand for them.

New Technologies

Finally, property developers and realtors need to embrace the impact of new technologies on the industry. 3D rendering service and virtual reality technology are becoming more popular in the real estate industry, as they provide buyers with a more realistic and immersive experience. These technologies can help buyers to visualize properties and make better decisions. Artificial intelligence and machine learning are also becoming more prevalent in the industry, as they help property developers and realtors to make smarter decisions. For example, AI-powered tools can help predict which properties will sell faster and for a higher price, or which improvements will add the most value to a property.


The real estate industry is facing new challenges and opportunities in 2024 and beyond, from the impact of rising interest rates to changing buyer preferences and the adoption of new technologies. Property developers and realtors need to be aware of these changes and adapt to them to stay ahead of the competition. By keeping up with the latest trends and technologies and by providing buyers with the features and amenities they want, property developers and realtors can position themselves for success in the years to come.

This article was last updated on Apr 17, 2024