Making Properties Appealing in the Highly Competitive Real Estate Market

Apr 10, 2023

2 min


Highlighting unique property features, showcasing photorealistic renders, and implementing a strategic pricing plan can help realtors differentiate their listings and appeal to potential buyers.

The Current market 

The real estate market is highly competitive. In fact, according to the National Association of Realtors (NAR), there were approximately 1.5 million realtors in the United States in 2021, while in Canada, there were about 135,000 members in 2020 based on Canadian Real Estate Association (CREA) report.  These numbers are comparatively high compared to the number of active listings of existing homes which only amounted to 1.45 million active listings for sale based on a 2020 NAR report. The need for more homes for sale versus the number of realtors makes it challenging for realtors to source properties that would appeal most to homebuyers. Thus, they need strategies to make the properties they sell appealing to the market by differentiating  them from others (all other things constant–the location, interest rate, etc.) 

Ways for realtors to make the properties stand out 

In today's competitive real estate market, realtors must find ways to make the properties they sell stand out. In this article, we'll explore different ways for realtors to make the properties they sell appealing to potential buyers.

1. Highlight the Property's Best Features

Every property has unique features that make it stand out. Realtors need to identify these features and highlight them. For example, a property may have a beautiful view, a spacious yard, or a newly renovated kitchen. By highlighting these characteristics in the marketing materials of the property, real estate agents can generate curiosity among potential buyers.

Realtors can also use professional photography and videography to showcase the property's best features. High-quality images and videos can capture the essence of the property and help potential buyers envision themselves living there.

In cases where the property has outdated features, realtors can provide photorealistic 3D renders showcasing the property's potential. These renders can inspire home buyers to see the property's possibilities and consider performing renovations to achieve the look of the renders, ultimately appealing to their taste. 

Realtors can partner with 3D rendering companies to obtain more of these renders. One of those companies even offers realtors access to unlimited 3D renderings and other perks for a flat monthly rate. Subscribing to these services is an easy way for realtors to enjoy the benefits of 3D rendering without the hassle of finding a new provider every time they need a new rendering.

2. Staging the Property

Staging is the process of setting up a property to look its best for potential buyers. This can include furniture placement, decor, and lighting. Staging can help potential buyers visualize themselves living in the space and connect them emotionally to the property.

Realtors can work with professional stagers to create a welcoming and inviting atmosphere in the property. This can be especially helpful for empty properties or outdated furniture and decor. Another option is virtual staging, which can be done through 3D render studios that offer virtual staging services. This type of staging can be very helpful, especially for realtors just starting their career in real estate, as it allows them to showcase a property's potential without needing physical staging.

3.Pricing Strategy

Pricing is a crucial factor in the success of a property sale. Realtors must find the right balance between pricing the property to sell quickly and pricing it to maximize profits. A property priced too high may turn off potential buyers, while a property priced too low may leave money on the table.

Realtors can work with appraisers to determine the property's market value and set a competitive price. They can also monitor the market and adjust the price accordingly to attract potential buyers.


In conclusion, realtors must find creative ways to make the properties they sell stand out in the competitive real estate market. Highlighting the property's best features, staging the property, and setting a competitive price are all essential strategies for success. By implementing these strategies, realtors can attract potential buyers and close more deals, leading to a more successful career in real estate.

This article was last updated on Jun 5, 2023