The appeal of 3D design elements to your prospective clients

Jan 12, 2023

8 min


Wrap up the deal by demonstrating a visually appealing 3D rendering to your prospects

The real estate market has been thriving over the years. For this reason, many people are driven to enter the real estate business, which makes the competition in the market much stricter. If you are a realtor, you should know that every chance you get is gold; therefore, you must make the most of it to close a deal.

Realtors, especially seasoned ones, have already devised strategies to keep their customers until the deal closes. One strategy is appealing to prospective clients through their virtual staging. Virtual staging is the process of creating realistic architectural renderings of properties using 3D software. Once clients see a render that appeals to them the most, they will likely stay with the realtor who showed it until the deal is closed. However, note that this possibility will only increase if you have a lot of renderings. If you don’t have them, you must at least have sets of renderings that appeal the most to your target market.

How does a rendering appeal to your prospective client?

Generally speaking, it has to look as fantastic and error-free as possible. But did you know that knowing specifics about the design elements used in 3D rendering can bring more definite results? For example, if your prospective client is outgoing and fun-loving, they are more likely drawn to home renderings with vibrant colors and round or curvy shapes. Why? Because vibrant colors tend to exude more energy and curvy shapes demonstrate more movement that instigates an active lifestyle.

Would you like to know more about how these design elements could appeal to prospective clients?

In this blog, we will talk about how three design elements–color, lines, and shape, associate with them. Let’s start with color.

Moods associated with Colors


Evokes vibrancy, zeal, and a sense of urgency, which can motivate one to take action.


The color orange is associated with creativity and energy, which can ignite a sense of youthfulness and excitement. Similar to red, it also evokes a feeling of vibrancy and fun. BourneCreative, a design website, suggests that orange has various benefits, such as aiding decision-making and promoting feelings of happiness, confidence, and comprehension. It also stimulates mental activity and increases oxygen supply to the brain, which helps improve cognitive function in the elderly. 


Yellow is a color that symbolizes joy and youthfulness and is often associated with hope and positivity. It has been said to enhance focus and facilitate quick decision-making, making it an ideal color choice for a home office or living room renovation. However, according to Carlson Wagner, the former director of the Wagner Institute for Color Research, yellow should not be used in a nursery room as it can cause babies to cry. Moreover, it may lead to irritability and a short temper in adults.


The color green is often associated with tranquility and security, and it can promote feelings of balance and calmness. However, the impact of this color on relaxation may vary depending on the shade. Muted tones such as mint green, blue-green, and apple green are more conducive to evoking a peaceful ambiance in your 3D renderings. In contrast, neon greens should be avoided as they may not produce the same relaxing effect on the client.


Blue is often associated with professionalism, and like green, it can convey a sense of calmness and relaxation. It is also known to create an environment of safety and organization. In fact, did you know that blue-colored kitchens or dining rooms have been shown to suppress appetite? If you have a client looking to lose weight, presenting them with stunning 3D renderings featuring blue accents could be a smart strategy.


The color purple evokes a sense of sensitivity and empathy in individuals. It can also foster creativity and create an impression of prestige, as it is often associated with luxury and sophistication.

When incorporating this color, it's crucial to find a balance to prevent undesirable qualities from arising. Insufficient usage of the color could result in negative or indifferent characteristics, while an excess of the color may elicit feelings of irritability or impatience.


White's unique ability to evoke cleanliness, clear emotional clutter, and silence inner critics makes it an ideal choice for any personality. This versatile color pairs seamlessly with a range of interior design styles, including Modern, Scandinavian, Coastal, and Eclectic, offering a clean, straightforward backdrop that adapts to your desired aesthetic. Whether you seek simplicity, coziness, seaside charm, timeless elegance, or an eclectic fusion, white is the canvas for your interior vision.


The color black is commonly linked with power, discipline, and sophistication. It can be employed to instill fear and mystery or create an overall sense of intimidation.


The color brown evokes a sense of nature and tradition. It is an ideal choice for creating a serene ambiance in the office by absorbing negative emotions and promoting a connection with the natural world. Brown is also a comforting hue that can make one feel at ease. For a cozy and welcoming living room, consider using brown tones. Additionally, deep, dark browns, such as chocolate, may stimulate the appetite.


Similar to blue, this color promotes a sense of professionalism and formality. It can also evoke practicality and conservatism. However, some shades of this color may tend to dampen energy levels.


The color gold is widely recognized as a symbol of success and power, often associated with elegance and sophistication. Its radiant hue evokes a sense of brightness and joy, bringing a cheerful atmosphere to any setting. Additionally, gold is believed to have beneficial effects on one's health and wellness and can even help sharpen one's wisdom.


This color brings a sense of sophistication and refinement.


Having this color in your home can evoke an organic atmosphere similar to brown. Its use can convey either elegance or humility, depending on how it is applied.

Now that you have a better understanding of how colors can affect emotions, how do you plan to incorporate them into your 3D renderings? Will you be better equipped to respond to client inquiries about your properties? What type of rendering will you present to a client who is on a diet or looking to create a home office? What elements will you include in a rendering for a client who values success and elegance?

We hope you can answer these questions confidently as it shows that you have grasped the importance of using different design elements, particularly colors, in 3D renderings to appeal to prospective clients. Let's now move on to another important element: lines.

Moods associated with lines

Different types of lines have various characteristics and moods associated with them, according to the book "The Language of Design" by C. Law Watkins, as described on the Artachieve website.

Horizontal and Vertical lines

Horizontal and vertical lines are often found in Modern and Minimalist styles as they establish an environment characterized by simplicity and a structured order, defining the essence of Modern and Minimalist interiors. These lines are known for their ability to induce a sense of tranquility and serenity, making them an excellent choice for spaces where your potential clients seek relaxation and comfort, such as the living room and bedroom. 

Diagonal lines

Utilized to infuse a sense of movement and vitality, diagonal lines are best suited for living rooms and areas where your client seeks an energetic and dynamic ambiance. Think of spaces like the kitchen, home gym, or music room. In interior design, Art Deco is a style that prominently features diagonal lines, infusing interiors with a palpable sense of dynamism and luxury.

If your prospective client prefers not to use diagonal lines on their walls but still wishes to incorporate this dynamic element at home, consider incorporating wall paintings with diagonal lines into your 3D renderings. This can be an effective way to introduce the desired energy and visual interest without making permanent changes to the space.

Roman arch

While this line may exude a sense of gloom and weightiness, it also carries connotations of dignity and seriousness, making it an excellent choice for specific settings. For instance, the home office benefits from this design element as it can promote concentration and foster a desire to work efficiently. In the realm of interior design, Neoclassical aesthetics frequently feature Roman arches in architectural elements like doorways and windows. These arches lend spaces a timeless elegance and an air of grandeur, adding a touch of sophistication and enduring beauty.

Grief line

How does the lampstand in the picture below impact you?

Emphasizing grief lines can evoke sadness and weariness, which may not be ideal in most interior spaces. However, it can convey a sense of poignancy or nostalgia when used appropriately with other design elements. To create an uplifting mood in your 3D renderings, consider using these lines sparingly and incorporating uplifting elements such as bright colors or uplifting artwork.

Upper hemisphere line 

To bring about a positive and uplifting atmosphere, having this type of line dominate at least one area in your client's home rendering is recommended.

Upside down hemisphere

The upside-down hemisphere line exudes a hint of sadness that can affect our moods and make us feel down. Check out the image below, with its colorful background, yet you may still feel a sense of exhaustion coming from the photo. When including a 3D rendering, take the time to plan it carefully. Make sure you consider layering and accents that can make your design stand out. A bit of extra effort can genuinely pay off for quality results.

Tall, pointed, gothic arch

This line of thought can uplift the soul, like looking up towards the heavens. Moreover, it encourages reflection and contemplation. Gothic arches are a common sight in churches. However, you can still have your version of this line as part of your renders - especially if the customer requests it.

S - curve 

This particular line is renowned for imparting an air of gracefulness and elegance. The S-curve is a common motif in both Rococo and Baroque interiors, symbolizing dynamic movement and opulence. These sinuous curves can be discovered in various elements of the decor, including furniture, intricate furnishings, and architectural details like ornate scrollwork in moldings.

To infuse a sense of rhythm and fluidity, consider incorporating more of this S-curve line into areas of your client's home rendering that would benefit from its graceful presence. For inspiration and ideas, take a look at the image below.

Which of these lines do you think will appeal to your client the most once they see it in your home rendering?

Moods Associated with Shapes

Last on our list is shape. Like line and color, the shape can convey emotion, impacting how your client perceives the renderings you’ve shown them. See the list below to discover. 


The iconic circular shape of furniture and decor provides luxury, abundance, and a sense of comfort to any living area. The photo below is the perfect example of this - it demonstrates how well these decorations can draw the eye and bring sophistication to the space.



Showing toughness in areas where your client spends the most of their time can help to control emotional swings effectively. In the example below, you can observe how triangles have been innovatively inserted.


Home décor and designs in the shape of a square signify purity & rationality. Take the design below, for instance.


The ability to comprehend and apply the subtleties of design is paramount in your journey to creating exceptional homes for your clients. Recognizing the nuanced meanings behind various design elements, colors, and shapes is invaluable for helping your clients maximize the potential of their new homes. Specific colors, shapes, and designs have the power to convey emotions of warmth, comfort, luxury, or imbue spaces with a modern and minimalist ambience. 

For those seeking the freedom to experiment and test these design elements with ease, consider using a platform where there are many rendering masters that could offer top-tier 3D rendering services. This platform allows you to access a pool of talented and experienced 3D artists who can create realistic and stunning renders for your interior designs. You can choose the best 3D artist for your project, communicate your vision and feedback, and get high-quality renders in a timely and cost-effective manner. This way, you can explore diverse combinations and configurations, ensuring that your final creations resonate with your client’s desired emotions and preferences effectively. For visual inspiration and sample ideas, please check the photos below.

This article was last updated on Jun 17, 2024