The right 3D artist for your real estate, and construction business.

Mar 23, 2023

4 min


The “right” rendering artist must possess at least some characteristics from our list.


Do you want to get more engagement for your social media post? 

Research indicates that social media posts with photos tend to have greater engagement than those without photos. Therefore, if you aim to attract more customers, it is crucial to post visually captivating images. This requires creating numerous renderings; however, ensuring that these renderings are visually stimulating and aesthetically pleasing to maximize their impact is essential. 

How do you do this? 

Hire the best 3D rendering artist who can execute fantastic and interesting designs. 

What characteristics do you need to look for to hire the right rendering artists? 

Characteristics of the right rendering artist


For those who have been in the real estate, construction, or design industry for a matter of 10 years or so, hiring more experienced professionals has always been a good thing to do. The experienced ones, whether they are an artist or not, are not only knowledgeable, they are also easier to get along with. However, hiring them comes more expensive than those who don't have work experience. Nevertheless, if you believe their skills and attitude are worth their rate and your budget, hiring them is advisable.

If you cannot afford their services yet, you could try to negotiate or offer them alternative benefits such as flexible schedules or shorter working days, which most artists tend to favor. If they do not agree to such offers, you could consider giving the opportunity to less experienced professionals. As someone from a famous social networking site once said, "sometimes, you just have to give them a chance."


This characteristic is something that you can't just work off. Every rendering artist you will hire must be skilled in architectural visualization, 3D modeling, or creating floor plans–whether it's a 2D or a 3D floor plan. 

Efficient and Organize

If you're looking to maximize your profit and minimize your cost, then hire the most efficient and organized rendering artist from your list. Someone who values productivity and produces high-quality output. 

Cooperative and Patient

For your real estate, construction, and design business to flourish, you must hire a rendering artist who cooperates well, is open to ideas, and is patient with revisions (aside from the characteristics mentioned already). 


The rendering artist must also be a learner. Someone who is attuned to the latest styles and trends. Someone who doesn't stop learning and improving their skills, so your works are represented in the best possible light with the latest and most extraordinary designs that bag awards effortlessly. Renderings of this type of artist can quickly get your works published in high-profile magazines and billboards, which means more exposure to potential clients. 


Almost all artists can create renderings, but not all are creative. Someone I know can do amazing graphics, but she admitted that she couldn't generate ideas from scratch. Someone must give her the ideas to accomplish them. Good thing she works in the finance industry where developing ideas from scratch is not required, and the competition is not based on creativity but on profit. 

Her case is totally different from the artist who works in the real estate, design, and construction business. In our field, creativity strongly influences competition. To compete against another firm, you must produce renderings that make the client close deals immediately--renderings out of creative minds. 

Creative artists are not only good for services that require renderings from scratch. They are also better when it comes to revision because the creative renderer understands the client's idea faster, especially when clients can't convey what they exactly want. Whether it be as simple as changing a piece of furniture to more complicated revisions like changing the lighting style or the house feature, the creative renderer can work their way out of it and execute them faster and better. 


Don't forget to add this characteristic to your list. Someone who is resourceful in life can always find a way to fill a need or resolve a problem.

The same goes for a resourceful rendering artist.

The artist that has this characteristic can visualize the easiest way to achieve the rendering that you desire, even if it seems complicated to render. Have you had an urgent but profitable project request from a client who wants you to produce a rendering that has almost the same standard as your previous offerings but unfortunately, the artist who made them is not available for work at the moment? 

If you have another resourceful artist, that artist can do it for you. 


Do you agree with the characteristics we mentioned in our list?

The next question is, how do you determine if the artist has them? 

Screen applicants, check their portfolios, conduct interviews, and test their skills. Tasks that are all tedious and may require additional costs and effort from you. 

If you're not yet ready for this or find these tasks costly, we have prepared a good alternative for you. 


HomeRender hired them on your behalf, so you don't have to spend time posting jobs and screening applicants from different platforms to find the right rendering artist. 

All you have to do is sign up and subscribe to at least one of our plans. Once you're subscribed, you can access HomeRender's New Project Wizard, connecting you with the right rendering artists you will love to work with for the rest of your projects.

This article was last updated on Dec 8, 2023