Top 3 things that every realtor needs to provide to their prospective clients
Mar 23, 2023
Tips to get that property sold!
Every realtor must only have one goal: to secure the home sale once the home-buying process begins.
The home buying process in this context refers to the time when the client informed you that they would like to proceed with the home buying with you or with your real estate business. It starts after all the cold calling, distribution of flyers, and mini-inquiries.
Isn't that a secured home sale already? You may have asked.
No, it isn't. A lot of things could still happen along the way. Your clients, no matter how sure they are of buying a home from you, may still have a change of heart, especially after a very enticing home offer. Some may even discover things that turn them off during the house inspection, and some may simply back out because they feel that more credible and helpful realtors are out there. Some may have more valid and logical reasons. But the question is, how do you prevent the illogical ones who hold you back from securing a home sale?
In this blog, we will share the top 3 things you should provide your clients during home-buying to secure a sale.
During the home-buying process, ensure you are available for your client as long as possible. Be responsive as much as possible or at least within the day. Based on Redfin, 47% of buyers and 44% of sellers find that the agents' responsiveness is a more desirable trait than their professionalism and expertise. Therefore, to please your client and secure that home sale, make yourself available until the home-buying process is done, even after their first month. If they need your help filling out some forms, be there. Especially when it comes to their mortgage loan forms, if they need your advice on some home furnishings, be there. Be there even if the answers to the questions they asked you can easily be found on the internet. Be there even if it's sometimes too irritating and uncomfortable for you as long as they're not asking something that goes against the morals and as long as you can do it to help them. Remember, you are a realtor whose primary goal is to secure that home sale.
Be there. It's not a whole year-round thing, after all.
If you want to secure a home sale, tell your clients everything about the home once the home-buying process begins. Be transparent. Never conceal anything about the house–the good and the bad. It is much better for them to know all those and back out during the initial process than discover them at the latter stage of the home buying process and turn to other realtors immediately. By the way, backing out during the initial process doesn't always mean you will lose them. There are a lot of clients who value transparency and credibility. Once they see it from you and find that you are sincere in helping them find a house successfully, they may still choose you as their realtor with your other listing (make sure you have one) or maybe return to you in the future real estate purchase. That, in essence, gives you a higher chance to secure not only one home sale but more!
Transparency during the home buying process has a lot of benefits; it minimizes your probability of incurring wasted efforts, proves your credibility, allows you to gain your client's trust, makes you recommendable, and most importantly, secures you a home sale. Therefore, be transparent. Communicate everything about the home, not just the good things about it. Tell your clients the home's weaknesses and possible shortcomings but don't leave them hanging. Provide them with solutions.
Be transparent and show them you care.
3. Never go to a battle without any weapons
Do you want to secure as many home sales as possible this year?
If you approach the process of buying a home as a battle, your goal should be to emerge victorious by securing a successful sale. But what tools will you use in this battle? Is it your negotiating abilities, your fluency, or your expertise? These may be valuable skills, but they do not qualify as weapons. It is insufficient for a warrior to rely solely on their skills, as they need something tangible to demonstrate their strength, such as a report. Similarly, in real estate, your weapons include items such as floor plans, 3D renderings, and marketing brochures, which can help you showcase the property's value to potential buyers.
- Floor plan
A floor plan is a concrete evidence to support your claims about a home's quality and efficiency. It is a reliable ally that confirms your statements when you assert that a property has been thoughtfully designed and constructed. With a floor plan, you can give your clients a precise visual representation of the property, including its structure and measurements, allowing them to understand and appreciate your message fully.
- 3D Renderings
The use of 3D renderings in real estate is similarly valuable.
Providing your clients with a 3D rendering allows them to visualize and experience the property before visiting it in person, which can expedite their decision-making process. Showing clients 3D renderings can be extremely effective in accelerating the home sale process. However, ensuring the rendering is not overly embellished is essential, as it may be challenging to match the actual property's appearance. To accomplish this, engaging skilled artists with the necessary expertise is critical. Fortunately, HomeRender has a team of experienced artists who specialize in creating floor plans, 3D renderings, and marketing brochures that can help you close a home sale. Our work speaks for itself, and we encourage you to look at our sample works.
Aside from these, HomeRender also offers the creation of a Marketing Brochure to level up the way you showcase your properties.
Imagine having access to all these marketing assets by simply subscribing to HomeRender’s Business subscription plan plus learning about the top 3 things you need to provide to your clients during the home-buying process to ensure a home sale. Does it make you more than ready to win your battle?
If you do, allow HomeRender to hand you your weapons.
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This article was last updated on Sep 20, 2023