Have you considered the distinct functions of 2D plans and 3D plans? As a realtor, you may question the necessity of preparing both types of plans and wonder if only a 3D plan would suffice to showcase the property to potential clients. However, it is crucial to understand that each plan serves a distinct purpose. In this blog, we will discuss the differences between 2D plans and 3D plans and clarify why it is necessary to prepare all of them.

2D floor plans are designed to exhibit the technical details that are necessary for home builders to construct a house. Such details may include load-bearing walls, wall types, and the positioning of the home's windows and doors. While some 2D plans may contain measurements, others may not, depending on the intended use, such as for marketing purposes. These plans provide a top-down view of the layout of your client's property, without showing depth or height, as it is presented solely in two dimensions. Nevertheless, this type of rendering provides valuable information, including the following details:

Some examples of our 2D Floor Plans are shown below. 

2D Floor Plan for a single-family home by HomeRender

On the contrary, 2D elevation offers a view of a plan's front and side. Below is an example of HomeRender's sample elevation.

In contrast, 3D plans offer a three-dimensional representation that captures the length, breadth, and height of a property. They provide a more detailed view of a home's walls, doors, windows, furniture, and flooring, resulting in a more accurate depiction than 2D plans. By presenting the floor plan in a realistic manner, 3D plans enable clients to visualize their property's layout and design with ease. Unlike 2D plans, 3D plans offer a bird's eye view that must showcase the following features:

Examples of our 3D Floor Plan are shown below.

2D plans serve as the foundation of 3D plans. While 2D plans offer a technical representation of a property's layout, 3D plans present a more detailed and realistic view. Although 2D and 3D plans may serve distinct purposes, they work in tandem to provide clients with a comprehensive understanding of how their homes will look even before construction begins. By providing both types of plans, clients can gain a more accurate visualization of the property without incurring additional costs. Learn how to provide both with a flat-rate fee by clicking on the following link.

Is it really necessary to prepare 2D, and 3D plan? 

Understanding the Differences Between 2D Plans and 3D Plans

Most of us like certain movies because we can relate to them. We can relate to its story, settings, OST, characters, and scenes. But did you know that one more element completes the movie, making us want them so much?  

Lighting plays a crucial role in communicating the intended emotions of writers and directors to their audience. Take note of the lighting used in a specific scene if they want to evoke a lively and celebratory atmosphere. Have you noticed how the lighting changes in such situations? Similarly, observe the lighting when they attempt to evoke a sense of loneliness within you. Were you able to discern any difference?

Lighting is very effective in stirring the audience’s emotions. The same is true with rendering. When proper lighting is used in a rendering, it can unleash the details that the artist wants their clients to see. The right lighting can also reveal the overall beauty of a rendering. 

Lighting does a lot, and it can make or break a client’s expectation of one’s design. Thus, it is essential for someone in the real estate, construction, or design business to be knowledgeable about the different lighting styles, as it can directly impact their client’s perspective on the quality of their work and overall business service. 

Having said this, allow us to share with you the different lighting styles that artists use in 3D Rendering.

There are three lighting styles: Daytime, Dusk or Dawn, and Nighttime. But in this blog, we will only discuss the first two because they are the most commonly used lighting styles in architectural visualization. Read further to find out why. 

The artist who uses this type of lighting style aims to achieve the following in their rendering: 

Present their design with a set of brighter colors that are known to give positive vibes

Demonstrate the beauty of the color palette or emphasize the house dimension. 

Add more noticeable elements.  Daytime (noon) lighting lets your clients view the texture, intricate furniture details, unique decor, and home furnishings in the most precise way possible. 

Enable their clients to feel at ease with the mood that it gives. 

Take a look at the HomeRender creation below and see for yourself.

Based on most artists from different forums, daytime (noon) lighting is the preferred lighting style of most clients as it looks more professional than any other lighting style. But please note that “most” is not equivalent to “all.” Some of your clients may still have a different lighting preference in your rendering project, so it’s also best to know the Dusk or Dawn Lighting Style.

The second most popular lighting style for rendering projects chosen by clients is the dusk or dawn lighting style, which offers a warm and cozy atmosphere and promotes relaxation. This lighting style captures the ambiance of watching a sunrise or sunset while enjoying a cup of coffee or tea on the balcony. The dusk or dawn lighting style creates a dreamy feeling by combining daytime and nighttime lighting colors to produce a soft, warm hue. To achieve this effect, artists use contrasting color palettes and adjust the lightness and darkness. Take a look at the sample photo below and see how it affects you.

How did you find the two lighting styles so far? 

Both lighting styles have their unique qualities. Daytime lighting is perfect for creating a cheerful and inviting mood, while the dusk or dawn lighting style is ideal for producing a cozy and warm environment. Both types evoke positive emotions, which is why they are popular choices in architectural visualization.

Do you need a platform that offers 3d rendering lighting style services for your architectural visualization projects? We’re sure there are a lot out there, but what sets us apart is our subscription plan offerings which could save you dollars if you use our service strategically with a full-year commitment! So, can we look forward to your request? 

Whether you want a daytime lighting style or dusk or dawn lighting for your future 3d rendering styles, we hope you’ll consider HomeRender as your partner in making your projects possible! And by the way, we don’t just exist to offer you perfect lighting styles; we’re here to streamline the way you do your business. From drafting your floor plans and providing your renderings to creating the marketing brochures you need for your social media marketing or expanding your onsite presence, we have them all for you! 

We hope you’re as excited as we are! Sign up now!

Discover that lighting style idea that changes your 2023 and beyond for good! 

When proper lighting is used in a rendering, it can unleash the

Every realtor aims to sell every property on their listings.  

But let’s be more specific–sell every property on their listings fast. 

Fast = More Sales. More Sales = Higher Commissions. 

Do you like to earn higher commissions? Then, aim to sell your properties as fast as you can. 

Without further ado, here are the ways to sell properties fast:  

1. Be available to your client as much as you can.

During the buying process, make sure you are available for your client as long as possible. Based on a study, 47% of buyers and 44% of sellers find that the agents’ responsiveness is more desirable than their professionalism and expertise. Therefore, if you want to please your client and secure that home sale, be responsive to their inquiries. Assist them as much as you can. If they need your help filling out some forms, be there. Especially when it comes to their mortgage loan forms. If they need your advice on some home furnishings, be there. Be there even if the answers to the questions they asked you can easily be found online. Be there even if it’s sometimes too irritating and uncomfortable for you as long as they’re not asking something that goes against the morals and as long as you can do it to help them. When you do these things, you help clients…

Feel secure that they are with the right realtor,

Now, what if the decision is a “no?” Well, tomorrow is another day, and you can start anew with new clients, the faster way.  

If you want to sell a property fast, lay down all your cards on the table. Tell everything about the home to your clients once the buying process begins. It is much better for them to know all the good and the bad side (if there is one) during the initial process and back out than allow them to discover them at the latter stage of the buying process and suddenly feel bad about you. After all, when a client backs out during the initial process, it doesn’t always mean you will lose them. There are a lot of clients who value transparency and credibility. Once they see it from you and find that you are sincere in helping them find a house successfully, they may opt to still choose you as their realtor with your other listing (make sure you have), return to you in their future real estate purchase or refer you to their friends and family. That, in essence, helps you gain more chances to showcase your properties that help sell properties fast!

Do you really want to sell properties as fast as possible this year? 

If you do, treat the buying process as a battle and aim to win that battle by selling your properties fast. 

Your capacity to negotiate? Your fluency? Your expertise? No, they’re not your weapons. They are your skills. Do you think it’s enough for a warrior to be just skilled? "My skills are my weapons, you may say."

Even the best debaters don’t just go to debates with their skills alone. They show something tangible, their reports. Those are their weapons. In your case, they’re the floor plans and 3D Renderings. 

The floor plan allows you to walk your talk. When you say, the home is carefully thought of and efficiently done, the floor plan serves as your friend who seconds the motion. The floor plan gives your client a clear view of what you are talking about, especially regarding the home structure and its measurement. 

The same is true for 3D Renderings. And not only that. Providing a 3D rendering to your client enables them to get a feel of their home even before they see it in person (if the property is built already) and urges them to decide faster than they could have been. In other words, if you want to secure a home sale quicker, show them 3D renderings. However, be careful not to overly beautify the renderings, making them much better than the actual property. To do this, you need well-experienced artists who know the whereabouts of what they are doing. Good news! We have them at HomeRender. Our artists create floor plans and 3D Renderings that could definitely secure that home sale for you! And hey, we’re walking our talk. Here are some of their works:  

Aside from these, HomeRender also offers the creation of a Marketing Brochure to level up how you showcase your properties. 

Imagine having access to all these marketing assets by simply subscribing to HomeRender’s Business subscription plan and learning about the top 3 ways to sell properties quickly. Does it make you more than ready to win your battle?

Allow HomeRender to hand you your weapons. 

The faster the sale, the higher the income. Know how to sell your properties quicker than usual.

 Do you like to earn higher commissions? Then, aim to

Every realtor must only have one goal: to secure the home sale once the home-buying process begins. 

The home buying process in this context refers to the time when the client informed you that they would like to proceed with the home buying with you or with your real estate business. It starts after all the cold calling, distribution of flyers, and mini-inquiries. 

Isn't that a secured home sale already? You may have asked.  

No, it isn't. A lot of things could still happen along the way. Your clients, no matter how sure they are of buying a home from you, may still have a change of heart, especially after a very enticing home offer. Some may even discover things that turn them off during the house inspection, and some may simply back out because they feel that more credible and helpful realtors are out there. Some may have more valid and logical reasons. But the question is, how do you prevent the illogical ones who hold you back from securing a home sale? 

In this blog, we will share the top 3 things you should provide your clients during home-buying to secure a sale. 

During the home-buying process, ensure you are available for your client as long as possible. Be responsive as much as possible or at least within the day. Based on  Redfin, 47% of buyers and 44% of sellers find that the agents' responsiveness is a more desirable trait than their professionalism and expertise. Therefore, to please your client and secure that home sale, make yourself available until the home-buying process is done, even after their first month. If they need your help filling out some forms, be there. Especially when it comes to their mortgage loan forms, if they need your advice on some home furnishings, be there. Be there even if the answers to the questions they asked you can easily be found on the internet. Be there even if it's sometimes too irritating and uncomfortable for you as long as they're not asking something that goes against the morals and as long as you can do it to help them. Remember, you are a realtor whose primary goal is to secure that home sale. 

Be there. It's not a whole year-round thing, after all. 

If you want to secure a home sale, tell your clients everything about the home once the home-buying process begins. Be transparent. Never conceal anything about the house–the good and the bad. It is much better for them to know all those and back out during the initial process than discover them at the latter stage of the home buying process and turn to other realtors immediately. By the way, backing out during the initial process doesn't always mean you will lose them. There are a lot of clients who value transparency and credibility. Once they see it from you and find that you are sincere in helping them find a house successfully, they may still choose you as their realtor with your other listing (make sure you have one) or maybe return to you in the future real estate purchase. That, in essence, gives you a higher chance to secure not only one home sale but more! 

Transparency during the home buying process has a lot of benefits; it minimizes your probability of incurring wasted efforts, proves your credibility, allows you to gain your client's trust,  makes you recommendable, and most importantly, secures you a home sale. Therefore, be transparent. Communicate everything about the home, not just the good things about it. Tell your clients the home's weaknesses and possible shortcomings but don't leave them hanging. Provide them with solutions. 

Be transparent and show them you care.  

3. Never go to a battle without any weapons

Do you want to secure as many home sales as possible this year? 

If you approach the process of buying a home as a battle, your goal should be to emerge victorious by securing a successful sale. But what tools will you use in this battle? Is it your negotiating abilities, your fluency, or your expertise? These may be valuable skills, but they do not qualify as weapons. It is insufficient for a warrior to rely solely on their skills, as they need something tangible to demonstrate their strength, such as a report. Similarly, in real estate, your weapons include items such as floor plans, 3D renderings, and marketing brochures, which can help you showcase the property's value to potential buyers.

A floor plan is a concrete evidence to support your claims about a home's quality and efficiency. It is a reliable ally that confirms your statements when you assert that a property has been thoughtfully designed and constructed. With a floor plan, you can give your clients a precise visual representation of the property, including its structure and measurements, allowing them to understand and appreciate your message fully.

The use of 3D renderings in real estate is similarly valuable. 

Providing your clients with a 3D rendering allows them to visualize and experience the property before visiting it in person, which can expedite their decision-making process. Showing clients 3D renderings can be extremely effective in accelerating the home sale process. However, ensuring the rendering is not overly embellished is essential, as it may be challenging to match the actual property's appearance. To accomplish this, engaging skilled artists with the necessary expertise is critical. Fortunately, HomeRender has a team of experienced artists who specialize in creating floor plans, 3D renderings, and marketing brochures that can help you close a home sale. Our work speaks for itself, and we encourage you to look at our sample works.

Aside from these, HomeRender also offers the creation of a Marketing Brochure to level up the way you showcase your properties. 

Imagine having access to all these marketing assets by simply subscribing to HomeRender’s Business subscription plan plus learning about the top 3 things you need to provide to your clients during the home-buying process to ensure a home sale. Does it make you more than ready to win your battle?

If you do, allow HomeRender to hand you your weapons. 

Top 3 things that every realtor needs to provide to their prospective clients

Do you want to get more engagement for your social media post? 

Research indicates that social media posts with photos tend to have greater engagement than those without photos. Therefore, if you aim to attract more customers, it is crucial to post visually captivating images. This requires creating numerous renderings; however, ensuring that these renderings are visually stimulating and aesthetically pleasing to maximize their impact is essential. 

Hire the best 3D rendering artist who can execute fantastic and interesting designs. 

What characteristics do you need to look for to hire the right rendering artists? 

Characteristics of the right rendering artist

For those who have been in the real estate, construction, or design industry for a matter of 10 years or so, hiring more experienced professionals has always been a good thing to do. The experienced ones, whether they are an artist or not, are not only knowledgeable, they are also easier to get along with. However, hiring them comes more expensive than those who don't have work experience. Nevertheless, if you believe their skills and attitude are worth their rate and your budget, hiring them is advisable.

If you cannot afford their services yet, you could try to negotiate or offer them alternative benefits such as flexible schedules or shorter working days, which most artists tend to favor. If they do not agree to such offers, you could consider giving the opportunity to less experienced professionals. As someone from a famous social networking site once said, "sometimes, you just have to give them a chance."

This characteristic is something that you can't just work off. Every rendering artist you will hire must be skilled in architectural visualization, 3D modeling, or creating floor plans–whether it's a 2D or a 3D floor plan. 

If you're looking to maximize your profit and minimize your cost, then hire the most efficient and organized rendering artist from your list. Someone who values productivity and produces high-quality output. 

For your real estate, construction, and design business to flourish, you must hire a rendering artist who cooperates well, is open to ideas, and is patient with revisions (aside from the characteristics mentioned already). 

The rendering artist must also be a learner. Someone who is attuned to the latest styles and trends. Someone who doesn't stop learning and improving their skills, so your works are represented in the best possible light with the latest and most extraordinary designs that bag awards effortlessly. Renderings of this type of artist can quickly get your works published in high-profile magazines and billboards, which means more exposure to potential clients. 

Almost all artists can create renderings, but not all are creative. Someone I know can do amazing graphics, but she admitted that she couldn't generate ideas from scratch. Someone must give her the ideas to accomplish them. Good thing she works in the finance industry where developing ideas from scratch is not required, and the competition is not based on creativity but on profit. 

Her case is totally different from the artist who works in the real estate, design, and construction business. In our field, creativity strongly influences competition. To compete against another firm, you must produce renderings that make the client close deals immediately--renderings out of creative minds. 

Creative artists are not only good for services that require renderings from scratch. They are also better when it comes to revision because the creative renderer understands the client's idea faster, especially when clients can't convey what they exactly want. Whether it be as simple as changing a piece of furniture to more complicated revisions like changing the lighting style or the house feature, the creative renderer can work their way out of it and execute them faster and better. 

Don't forget to add this characteristic to your list. Someone who is resourceful in life can always find a way to fill a need or resolve a problem. 

The same goes for a resourceful rendering artist. 

The artist that has this characteristic can visualize the easiest way to achieve the rendering that you desire, even if it seems complicated to be rendered. Have you had an urgent but profitable project request from a client who wants you to produce a rendering that has almost the same standard as your previous offerings but unfortunately, the artist who made them is not available for work at the moment? 

If you have another resourceful artist, that artist can do it for you. 

Do you agree with the characteristics we mentioned in our list? 

The next question is, how do you determine if the artist has them? 

Screen applicants, check their portfolios, conduct interviews, and test their skills. Tasks that are all tedious and may require additional costs and effort from you. 

If you're not yet ready for this or find these tasks costly, we have prepared a good alternative for you. 

HomeRender hired them on your behalf, so you don't have to spend time posting jobs and screening applicants from different platforms to find the right rendering artist. 

All you have to do is sign up and subscribe to at least one of our plans. Once you're subscribed, you can access HomeRender's New Project Wizard, connecting you with the right rendering artists you will love to work with for the rest of your projects. 

The “right” rendering artist must possess at least some characteristics from our list. 

Do you want to get more engagement for your social media post? 

Hire the right rendering artist for your real estate, design, and construction business

How determined are you to sell a property? 

If you want to know how determined you are, read our blog below about the strategies employed by good realtors to sell properties. Once you’re done, evaluate yourself by writing these blanks _  _ _ on a piece of paper and filling out each one based on the given instructions right after every strategy. Are you excited about the outcome? 

If you're eager to discover your results, let's delve in!

Strategy 1: Make your clients feel that you’re always available for them.

During the buying process, make sure you are available for your client as long as you can. 

According to a study, the majority of buyers prioritize their agents' responsiveness over their professionalism and expertise. Thus, if you want to satisfy your clients, implement effective selling strategies, such as promptly addressing their inquiries and providing as much assistance as possible. This may involve helping them complete paperwork, particularly with regard to mortgage loan applications, or offering advice on home furnishings, even if the information is available online. It's essential to remain available and responsive to their needs, even when it becomes challenging or inconvenient. Of course, it's crucial to ensure that the assistance you provide aligns with ethical principles and values. When you do these things, you help clients...

Feel secure that they are with the right realtor

Now, what if the decision is a “no?” Well, if the decision turns out to be negative, there's no need to worry, as each day brings new opportunities. You can begin afresh with new clients and pursue a faster route to success.

Are you willing to make yourself available for your client as much as they need you during the home-buying process? If your answer is “yes,” write the letter “I” on the first blank. If your answer is maybe or no, leave the first blank open.  

Strategy 2: Transparency is the best policy

If you want to sell a property fast, do what other determined realtors do to sell the property, be transparent! Tell everything about the home to your clients once the buying process begins. It is much better for them to know all the good and the bad side (if there is one) during the initial process and back out than allow them to discover them at the latter stage of the buying process and suddenly feel bad about you. After all, when a client backs out during the initial process, it doesn’t always mean you will lose them. There are a lot of clients who value transparency and credibility. Once they see it from you and find that you are sincere in helping them find a house successfully, they may opt to still choose you as their realtor with your other listing (make sure you have), return to you in their future real estate purchase or refer you to their friends and family. That, in essence, helps you gain more chances to showcase your properties that help sell properties fast!

Are you willing to be transparent no matter how risky it is? If your answer is “yes,” write the letter “A” on the second blank. If your answer is maybe or no, write the letter “N” on the second blank. 

We’re left with the last strategy. Are you excited to find out the result of your evaluation?

Let’s see. Here’s the third strategy: 

Strategy 3: Fight your battles using the right weapons.

Do you know the strategy employed by determined realtors to sell properties? 

They treat every buying process as a battle and aim to win it by securing the property sale. 

Their capacity to negotiate? Their fluency? Their expertise? No, those things are not their weapons. Those are their skills. Do you think it’s enough for a warrior to be just skilled? No, they’re not. Even the best debaters don’t just go to debates with their skills alone. They show something tangible, their reports. Those are their weapons. And in the case of the determined realtors, they’re the floor plans and 3D Renderings. 

The floor plan allows the determined realtor to walk their talk. When they say the home is carefully thought of and efficiently done, the floor plan serves as their friend who seconds the motion. The floor plan gives their client a clear view of what they are talking about, especially regarding the home structure and its measurement. 

The same is true for 3D Renderings. And not only that. When a determined realtor provides them with 3D Renderings, they enable clients to feel what it’s like to live in the home even before they see it in person and urge them to decide faster than they could have been. 

Determined realtors show their clients floor plans and 3D renderings to sell properties. 

Here are some notes of caution: Don’t overly beautify the renderings to the extent that the actual property cannot satisfy the client’s expectations anymore. To prevent it from happening, you need well-experienced artists who know the whereabouts of what they are doing. 

Good news! We have them at HomeRender. Our artists create floor plans and 3D Renderings that could definitely secure that home sale for you! And hey, we’re walking our talk. Here are their works:  

Aside from these, HomeRender also offers the creation of a Marketing Brochure to level up the way you showcase your properties. 

Imagine having access to all these marketing assets by simply subscribing to HomeRender’s Business subscription plan plus learning about the top 3 ways to sell properties fast. Does it make you more than ready to win your battle by employing this strategy? 

If you do, write “M” on the last blank; if not, write “O” on the last blank. 

What’s the result of your self-evaluation? Are you determined enough to sell a property? What does your answer to the blanks say? If it says,

“I AM. ”  - Congratulations! You’re determined enough. Let’s start our partnership! 

“_ NM” means “Not Much.” but we want you to keep your hopes up, and we’re still looking forward to your partnership with HomeRender in the future. 

“_ NO.” Do you really believe that you're not that determined yet? Let us help you change that. Contact us now.!

Allow HomeRender to be your strategic partner in selling properties. 

Sell more properties in 2023 by doing these strategies!

If you want to know how determined you are, read 

Best strategies employed by good realtors to sell properties

In the past, real estate businesses mainly relied on word-of-mouth referrals or traditional marketing methods such as television commercials, magazines, newspapers, and billboards to generate leads. However, lead generation techniques have evolved beyond these traditional approaches. With continuous technological advancements, numerous industries are exploring innovative methods to connect with potential clients. Keep reading to learn about some of these modern strategies.

1. Conducting free lectures and accommodating invitations to speak

Your students from the public or private lectures you conduct may have the potential to become your clients. Once you share your real estate expertise in those lectures and see that you have the skills, knowledge, attitude, and experience that could benefit their business, the chances of closing a deal with them in the future could be higher. 

In an age where conducting lectures are much easier through social media platforms and other online networking sites, hold as many online lectures or courses as you can. You can do this by taking the following steps: 

A. Search for a timely topic that is most likely attended by your target market. Some topics that you may include are: 

The differences in trending house designs

The legal documents you need to be familiar with before buying a property

Top 10 things to look for when buying a home

The do's and don't when buying a property

Steps to ensure that you're real estate agent is not a scammer

How to select the right piece of land for your home

A comprehensive guide to real estate investment

B. Educate and update your knowledge about the topic or invite someone from your business to do it. 

C. Know when is the best time to conduct the online or onsite lectures

E. Invite your target market. 

Ways to invite: 

Post the lecture on your website and social media platforms where they can register to join

Send them a personalized email with the link 

Share it with your friends and proactively ask them to share it with others as well. You can also post in community forums or FB groups. 

If you can pay for the advertisements, explore them as well so that more people can join. Generate more leads for your real estate business with minimal cost via social media advertisements.  

F. Prepare for your lecture–mentally, physically, and technically. Ensure to deliver a smooth presentation that's memorable for your audience. You may also record your lecture beforehand, but make sure to answer the questions live. 

G. Record your lecture if you'll do it live and upload it on platforms that are most visible to your target market. 

Community forums can take place in various settings, either physically or online, where individuals with shared interests engage in discussions. This makes it an excellent opportunity to generate more leads for your real estate business. If the forum is on-site, you can initiate a conversation and hand out your calling card or ask someone to do so on your behalf. On the other hand, if it's online, you can participate in ongoing discussions and follow all the rules. You can also create a post to share your real estate knowledge, covering various topics such as:

The latest trend in the real estate market

Robert Kiyosaki or Warren Buffet's real estate-related forecast

What could millennial investors expect in the real estate market

Real Estate Market today: Bullish or Bearish?

We hope those topics drive you to participate in community forums to get more leads. You'll never know. The people you're sharing conversations with within the comment section could be your next leads or could help you generate more leads. 

If you can, try to build an online community forum where you have broader control. :) 

In addition to community forums, another avenue to consider is assisting local community groups. Becoming a community member can foster trust, ultimately leading to more leads for your real estate business in the future.

How often do you read news and articles online? Have you encountered a site where a tab suddenly opens inviting you to sign up to receive that news and articles directly on your email? 

That is how newsletters typically work to generate more leads for a business. 

Since newsletters of businesses contain interesting information, people are often drawn to sign up for them. This allows the company to send more promotions, invitations, and advertisements, especially if the person allows it.

However, take note that sending newsletters is not that easy. They need to be set up using particular software, and the information that needs to be shared must be compelling. You must also be ready to create more information to engage your target market regularly. Since you're from the real estate industry, sending them newsletters informing them of the market's current trend would benefit you. You can also maximize newsletters by directly including the properties you sell or properties that will be built soon. 

What drives you to buy from the same online shopping platform every time? 

These loyalty points give us more perks, discounts, and, most importantly, a sense of satisfaction that drives us to visit the site and buy more products. However, loyalty points do not apply to real estate firms since properties are not something people will keep buying in the short run unless they're in the business of buying and selling properties. Offer these "money-stretching" programs instead, 

Perks for word-of-mouth referrals (referral = 1 bottle of wine)

Discounts for early payers (save 1% off the bill by paying early, that is 1% x 12 months = 12% per year ROI)

The examples given above are just some programs that could help you generate more leads. There could be more but study them carefully before implementing them. 

Things that don't work: giveaways or contests. People don't care about you or your services; they may only participate to get the freebie or win the prize unless the freebies are given in exchange for quick surveys that allow you to get your target client's email addresses. 

If you've been in the real estate industry for quite some time, you know how important this last option is. 

During the 1980s, real estate agents commonly relied on newspaper advertisements as most people read newspapers. However, this trend shifted after the launch of the World Wide Web in 1991, which significantly transformed how real estate businesses market their properties. More firms turned to social media marketing to advertise their properties. The rationale behind this is the effectiveness of online advertising in selling properties since more and more homebuyers (97% in 2020) use the internet for home searches. Now, the question would be, how to advertise online effectively? 

Here are some ways, according to Forbes: 

Create a lead generation tool("squeeze page")

Set up a local or business page on Google

What should you include on your website or social media pages? 

Floor Plans - 2D and 3D plans attract leads who consider a particular goal for their real estate, like knowing the property's layout or measurement.   

3D Renderings - can drive one to visit the site or page that posts it. 

Are you concerned about getting these types of floor plans and rendering? 

At HomeRender, we aim to help clients like you streamline your business by providing a subscription-based 3D rendering service so that you can focus on expanding your market and gaining higher profit in the long run. 

Here are sample floor plans and 3D renderings from our artists: 

At HomeRender, we are committed to providing you with top-notch renderings and floor plans that are of award-winning quality and can be used for billboards. Whether you're a small or large design firm, we have a plan catering to your business needs. Sign up now to subscribe to a plan that best suits your business need and see how the five ways to modern lead generation fall into place perfectly!

Steps to attract more clients have never been this much in the past!

5 ways to generate more leads for your real estate business

In the past two years, realtors from different real estate market categories encountered different experiences selling properties. There are days when some realtors enjoy the perks of selling properties during a "hot" market, while some experience the opposite. The realtors who enjoyed the hot market perks are the ones who sold highly aspired homes from the countryside/farm town. In contrast, the ones who suffered from the cold market are the realtors from the international market and those who sell apartments and condominiums in places like Silicon Valley and Manhattan. The realtors from these markets even hire influencers to promote their listings. 

How did they reach that point? Here are some of the factors that contributed to the different selling conditions experienced by various realtors during the pandemic: 

"Hot" Market:  Rising rents, work-from-home setup and the urge to live in a more spacious home, the romanticism of life in the countryside, and the fad of buying houses for different reasons.

Cold Market: Pandemic Restrictions, tough competition against highly aspired locations (off the beaten path areas), and all the reasons indicated on the hot market. 

Which market have you experienced since the onset of the pandemic?

Whether you have been part of the hot or cold market, we would like you to be reminded of one thing: 

The current condition of the real estate market is just one thing. 

Don't just depend on the market behavior. There are more ways to stretch your capacity to earn more commissions. Here are three tips for selling properties to help you generate more sales during the pandemic: 

Did you know some home buyers who purchased properties during the pandemic expressed regret and frustration in their recent NY times interview? How does knowing this fact impact you, a realtor? Do you feel worried that somehow this could affect the buying decision of some homebuyers? If you think it does, what should be your action point? Did it prompt you to create strategies to make your customers feel they will not experience the same regrets? Do you feel relieved now? See how this train of thought made you feel optimistic about being updated? That's how staying informed works. It allows you to see the possible issues you may encounter, keeps you from being complacent, lets you set up on-point solutions, supports your thriving business, and ultimately, gives you peace of mind (on the business aspect). 

Considering all these benefits, it is essential to be updated with the latest information about real estate. Let us help you specify which things you should be informed about: 

What are the current rules for marketing your properties onsite or online?

Are there new laws and policies that need to be passed on to your team?

How can new regulations impact your business? 

Are there new strategies employed to help your business transact faster? 

What are the innovations in selling properties?

Understanding the Differences Between 2D Plans and 3D Plans

2D Floor Plans

2D Elevation

Conclusion