How can I make my property listing stand out in 2023 and beyond?

Mar 31, 2023

5 min


Stay ahead of the game in the ever-changing real estate market with our guide to the latest trends and technologies for 2023 and beyond.

The real estate market is constantly evolving and changing, especially after the Covid-19 pandemic. As a realtor, you must stay on top of the latest trends and technologies to attract and retain buyers in a competitive and uncertain environment. This article will explore key factors that will make your property listing stand out in 2023 and beyond and how you can leverage them to boost your sales and reputation.

According to experts' forecasts, a major trend expected in the real estate sector for 2023 is the widespread cutback on real estate technology costs due to rising inflation, increasing labor expenses, and the persistent uncertainty surrounding the supply chain. So even if the Bank of Canada maintained the interest at 4.5%, you still need to be smart and strategic about using technology to market your properties and communicate with your clients.

Here are some tech trends you should consider adopting or enhancing in 2023:

Smart home technology

Smart homes are quickly becoming the norm rather than the exception. According to a report by Statista, the global smart home market is expected to reach US$222.90bn by 2027, with an annual growth rate of 12.47%. Smart home technology can improve the comfort, convenience, security, and efficiency of your properties and reduce their environmental impact. For example, you can install smart thermostats, lighting, security systems, appliances, and voice assistants in your properties to make them more attractive and functional for buyers. You can also use smart home technology to monitor and control your properties remotely and collect data and insights on their performance and usage.

Co-living spaces

Co-living spaces are becoming more popular among millennials and Gen Zers who value affordability, flexibility, community, and sustainability. Co-living spaces are shared living arrangements where residents have private bedrooms but share common areas such as kitchens, bathrooms, living rooms, and amenities such as gyms, pools, coworking spaces, and social events. Co-living spaces can offer a unique selling point for your properties, as they can appeal to buyers looking for a more affordable and social lifestyle. You can also use co-living spaces to increase your occupancy rate and rental income by renting out individual rooms rather than entire units.


Another major factor influencing your property listing success in 2023 is sustainability and climate change. With climate change becoming an ever-increasing concern, many homebuyers are looking for environmentally friendly and energy-efficient properties that can reduce their carbon footprint and save them money on utility bills. According to a report by PwC, demand for sustainable homes is set to continue in 2023. Here are some of the ways you can make your properties more sustainable and appealing to eco-conscious buyers:

  • Green building materials

Green building materials are materials sourced from renewable or recycled sources, have low embodied energy or carbon emissions, have minimal impact on the environment during their lifecycle, and improve the indoor air quality and health of the occupants. For example, you can use bamboo flooring, cork insulation, recycled glass tiles, hempcrete walls, or solar panels in your properties to make them more green and durable.

  • Green design and architecture

Green design and architecture are design principles that optimize using natural resources such as light, air, water, and energy in buildings. For example, you can use passive solar design techniques such as orientation, shading, ventilation, and thermal mass to regulate the temperature and lighting of your properties without relying on mechanical systems. To connect the occupants and nature, you can also use biophilic design elements such as plants, water features, natural materials, and colors.

Social media marketing

Social media platforms such as Facebook, Instagram, and Twitter are powerful tools for real estate marketing. By creating and sharing engaging content on these platforms, you can reach a wider audience and attract more potential buyers to your properties. Consider using high-quality photos and videos to showcase your properties, and use hashtags and location tags to make it easier for potential buyers to find your listings.

Virtual and augmented reality

Virtual and augmented reality technologies are becoming increasingly popular in real estate. They allow potential buyers to virtually tour properties from the comfort of their own homes, saving time and money on travel. This is especially useful for out-of-town buyers or those who cannot physically visit a property. By offering virtual and augmented reality tours of your properties, you can provide a more immersive and engaging experience. If these technologies are too costly, you can consider using a rendering service that allows you to get unlimited 3D renders without paying too much. These 3D renders can provide a similar experience to virtual tours but more straightforwardly and cost-effectively.

Final Thoughts

These are just a few tech trends you should consider adopting or enhancing in 2023 to make your property listings stand out. By staying on top of the latest trends and technologies, you can attract more buyers and boost your sales in a competitive real estate market.

This article was last updated on Jun 4, 2023